Business Commons^™

Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen

Markets, Globalization & Development Review

Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …

Faux Feminism In A Capitalistic Fever Dream: A Review Of Greta Gerwig's Barbie (2023), Amy La Porte, Lena Cavusoglu

Markets, Globalization & Development Review

Somewhere between meaningful discourse about female agency and the commercial interests of a problematic doll franchise lies Mattel's box office hit film Barbie, directed by Greta Gerwig. In a script-flipping interpretation of the real-world patriarchy, it catapults itself into overdue discussions about gender norms, objectification, and the pursuit of Westernized beauty ideals. While it may have introduced liberationist theories to a new generation of women, ultimately it is a film bound by cognitive dissonance. This paper will delve into the profit-making protagonist at the center of its story and argue the film's underlying incompatibility with diversity, feminism, and social …

Power Dressing And Its Importance In Modern Democracy, Mansiben R. Patel, Dr. Catherine Amoroso Leslie

Undergraduate Research Journal for the Human Sciences

This research aimed to study the significance of Power Dressing in a modern democracy, by exploring the dynamics of clothing concerning the power it portrays for women holding influential positions in public office in a variety of countries throughout the world. This research accomplished its motive by collecting, reviewing, and analyzing scholarly articles, academic journals, newspapers, and current events which formed the foundation for data collection using a survey developed by the researchers. The analysis provided a platform for procuring knowledge of the association between Fashion and Politics, the concept of Women’s Power Dressing, and its significance in a modern …

Power Dressing And Its Importance In Modern Democracy, Mansiben R. Patel, Dr. Catherine Amoroso Leslie

Undergraduate Research Journal for the Human Sciences

This research aimed to study the significance of Power Dressing in a modern democracy, by exploring the dynamics of clothing concerning the power it portrays for women holding influential positions in public office in a variety of countries throughout the world. This research accomplished its motive by collecting, reviewing, and analyzing scholarly articles, academic journals, newspapers, and current events which formed the foundation for data collection using a survey developed by the researchers. The analysis provided a platform for procuring knowledge of the association between Fashion and Politics, the concept of Women’s Power Dressing, and its significance in a modern …

Gender Inequality In The Workplace, Katelyn Barger

Finance Undergraduate Honors Theses

This paper analyzes the history of gender inequality in the workplace, the detailed nature of issues that society faces, research in today’s world, and how to aid in the removal of gender stereotypes and thus removing consequences, unbeknownst to women a lot of the time. The goal of this analysis is to broaden the view of the reader and gain perspective into a world, which may or may not be familiar to them.

Crazy Rich Asians: Exploring Discourses Of Orientalism, Neoliberal Feminism, Privilege And Inequality, Devi Vijay

Markets, Globalization & Development Review

In this review of Crazy Rich Asians (2018), I examine elements of orientalism, neoliberal feminism, privilege and inequality that layer the film. Specifically, I interrogate the film’s American inflection of orientalism, surfacing a constant duel between essentialized Asian and American values, where what is American eventually wins out. Independent, entrepreneurial women are integral to this narrative of global capitalist accumulation. Yet, as the East meets the West in the globalized consumptive spaces of the super-rich, inequalities in the United States and Singapore are either repackaged under the myth of meritocracy, or conveniently erased. While the film demarcates a new Hollywood …

(Un)Filtered Females: Exploring The Changing Representation Of Women In Cigarette Advertising, 1920-1940, Sophia Belyk

SASAH 4th Year Capstone and Other Projects: Publications

Throughout the first half of twentieth century, the act of smoking transitioned from being an exclusively male to a predominantly female practice. Indeed, by the end of the twentieth century merely being female was considered a serious risk to developing a smoking habit. This cultural shift is reflected in contemporary cigarette advertising, in which women begin as attractive accessories to male smokers and gradually become depicted as smoking independently. These advertisements were actively engaged with the social worlds of the women they targeted, drawing upon their contemporary concerns and values, namely those of women’s liberation and an increased attention placed …

Feminism And Message Alignment Within Girl Scout Camps, Emily Susan Hinrichsen

Graduate Research Theses & Dissertations

There has been a recent move in the United States for individuals and organizations toactively empower girls and women, provide them with equal opportunities, and help them build confidence. One organization that has been pursuing these goals is Girl Scouts of the USA (GSUSA), and Girl Scout camp is a specific setting in which the organization communicates empowerment, leadership, and inclusion to its members. This study utilized a feminist lens to explore message alignment within GSUSA, focusing on Girl Scout campers and Girl Scout camp staff as two important stakeholders who receive messaging from the organization. The researcher evaluated the …

How To Be The Perfect Asian Wife!, Sophia Hill

Art and Art History Honors Projects

“How to be the Perfect Asian Wife” critiques exploitative power systems that assault female bodies of color in intersectional ways. This work explores strategies of healing and resistance through inserting one’s own narrative of flourishing rather than surviving, while reflecting violent realities. Three large drawings mimic pervasive advertisement language and presentation reflecting the oppressive strategies used to contain women of color. Created with charcoal, watercolor, and ink, these 'advertisements' contrast with an interactive rice bag filled with comics of my everyday experiences. These documentations compel viewers to reflect on their own participation in systems of power.

Patriarchy, Empire, And Ping Pong Shows: The Political Economy Of Sex Tourism In Thailand, Kristen Kelley

Cultural Studies Capstone Papers

This project provides a postcolonial feminist analysis of the prosperity and reputation of the sex tourism industry in Thailand. It examines the ways in which Western imperialism created the space for the globalization of sex work, as well as providing a postcolonial analysis of the hegemonic structures which have existed throughout Thailand's history that enable the sex tourism industry to thrive today. This project also explores how policy making and enforcement in Thailand affects the sex tourism industry, as well as the ways in which activism works to change or support these policies, and how this affects individuals who are …

The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon

Honors Theses and Capstones

No abstract provided.

Crafting A Space: A Feminist Analysis Of The Relationship Between Women, Craft, Business And Technology On Etsy.Com, Elizabeth Gillette Offensend

Dissertations and Theses

In recent years, craft fairs, shows and markets where crafters sell their handmade goods such as pottery, jewelry, handmade clothes and needlework have grown in popularity across the United States. A common intent among individuals in this community echo political statements made by the turn of the century Arts and Crafts movement, while there are political aspects of the community that can also be seen as an extension of the third wave feminist do-it-yourself (DIY) ethic of the late 1990s. This newly enlarged community of crafters that congregates in person also has a strong online presence. Etsy.com plays a large …

What Are You Afraid Of?, Rebecca Minton, Linnea Christine Kennedy, Chapman University, Candy Rodriguez, Rachael Bridgens, Chelsey Coleman, Krista Xvx, Leticia Dessire Mayorga, Stephanie Bovis, Lorene Spiller Gambill

Women’s Studies, Feminist Zine Archive

Writings and art about self-care, the judicial system, Adrienne Rich, the portrayal of women in advertising, Andrea Dowrkin, sex roles and pornography, rape culture, Rita Gross, human trafficking, welfare, contraception, Margaret Sanger, The Vagina Monologues, Guerilla Girls, feminism and religion, Sandra Harding, tenure at Chapman based on gender, and Delores Huerta.

Feminist Tigers And Patriarchal Lions: Rhetorical Strategies And Instrument Effects In The Struggle For Definition And Control Over Development In Nepal, Coralynn V. Davis

Faculty Journal Articles

This article offers an analysis of a struggle for control of a women’s development project in Nepal. The story of this struggle is worth telling, for it is rife with the gender politics and neo-colonial context that underscore much of what goes on in contemporary Nepal. In particular, my analysis helps to unravel some of the powerful discourses, threads of interest, and yet unintended effects inevitable under a regime of development aid. The analysis demonstrates that the employment of already available discursive figures of the imperialist feminist and the patriarchal third world man are central to the rhetorical strategies taken …

Nongender-Specific Business Periodicals: How Do They Communicate To Women?, Kristin Burns Conner

Seton Hall University Dissertations and Theses (ETDs)

Abstract

Women And Leadership Working Paper Series: Paper No. 12: Career Barriers And The Older Woman Manager, Leonie V. Still, Wendy Timms

Research outputs pre 2011

The removal of the age retirement barrier has led to expectations that more and more older workers will remain in the workforce past the usual retirement age of 65. Women make up an increasing proportion of older workers, and Patrickson and Hartmann ( 1996) have shown that Australian women are planning not to retire in order to improve their retirement income.

An important section of the older workers group are the managerial and professional women, aged in their 50s, who are part of the first generation of women to have long-term careers like men i.e. full-time careers extending over 25 …

Women And Leadership Working Paper Series: Paper No. 11: The Employment Status Of Women In The Australian Finance Industry, Leonie V. Still

Research outputs pre 2011

The finance industry is the seventh largest employer of women in Australia !Australian Bureau of Statistics, Labour Force Australia, 1996, p46). Yet despite its importance to women as a source of employment, no major review of the general overall employment status of women in the industry has occurred. Instead, research has concentrated on particular aspects of the sector - for example, part-time employment in banking !Alexander & Frank, 1990; Manning, 1990; Britt, 1995; Junor, Barlow & Patterson, 1993, 1994)...

Women And Leadership Working Paper Series: Paper No. 4: Women As Leaders, Leonie V. Still

Research outputs pre 2011

Leadership is a term that is not normally associated with women. This is despite the fact that throughout history women have often played a prominent role. Those that have gained prominence have done so in four main ways (Apfelbaum and Hadley, 1986):

• through charismatic leadership: the unique example being Joan of Arc.

• through inherited leadership positions: examples include the women who become heads of family businesses or queens by succeeding to monarchs.

• through the achievement of professional eminence: women who become leading figures in their disciplines because of their professional and / or scientific achievements - examples …

Women And Leadership Working Paper Series: Paper No. 7: Gender Issues In Management Education: Redressing The Imbalance, Catherine R. Smith, Barbara Vitoria

Research outputs pre 2011

In 1992 the Federal government appointed an Industry Task Force on Leadership and Management Skills !hereinafter referred to as the Task Force) to review Australia's management and leadership capabilities, and advise on measures to strengthen management practices, in an effort to improve economic performance. An international leadership expert advising the Task Force alleged that 'corporate Australia's Achilles' heel' is its all-male monoculture, whose 'rugby-serum mentality' makes boardroom entry difficult for women, and non-traditional men who do not fit the stereotypically masculine image IMant, 1994:3). Mant emphasised that, because new ideas result from diversity, Australian management culture needs to embrace a …

Women And Leadership Working Paper Series: Paper No. 8: Career Transitions Of Dual-Career Couples: An Empirical Study, Catherine R. Smith

Research outputs pre 2011

No abstract provided.

Women And Leadership Working Paper Series: Paper No. 6: Women In International Assignments: The Australian Experience, Catherine R. Smith, Leonie V. Still

Research outputs pre 2011

Businesses are increasingly operating within an international environment, where the human and financial costs of failure are more serious than the domestic arena, and expatriate failure is reported to be a persistent and recurring problem for multinational corporations (Scullion, 1994). The successful implementation of global strategies depends heavily upon the existence of an adequate pool of nationally and internationally experienced managers with a diversity of talent. Adler ( 1993a, p55) has argued that "the option of limiting international management to one gender is an arm-chair 'luxury' that no company can afford". Given the need to develop global teams with a …

Women And Leadership Working Paper Series: Paper No. 9: The Dual-Career Phenomenon: Employer Awareness And Responses, Catherine R. Smith

Research outputs pre 2011

Over the past thirty years, Western industrialised nations have witnessed major changes in their labour force characteristics. Of particular significance has been the steady increase of women in the paid workforce. Equal employment opportunity legislation, higher educational achievements and increasing numbers of female role models have fuelled women's career possibilities and aspirations. Consequently, growing numbers of women are pursuing longer-term careers, often through the ranks of management. A career implies a longer term developmental occupation or profession, with a sequence of connections and networks over time, although this does not preclude lateral or downward moves or temporary withdrawals, in response …

Women And Leadership Working Paper Series: Paper No. 3: Merit Or Obligation, Leonie V. Still

Research outputs pre 2011

The issue of merit or obligation concerning women's progress in employment in general, and in organisations in particular, gained renewed impetus in late 1994 with the push to have more women in politics. Australia and New Zealand led the world when establishing the right of women to vote, but are at present only slightly ahead in terms of women's representation in national and State Parliaments despite the centenary of women's suffrage (Coopers and Lybrand, 1994). Partly as a result of this lack of progress, the Australian Labor Party, at its 1994 National Conference, passed a motion to guarantee women a …

Women And Leadership Working Paper Series: Paper No. 2: Managerial Women And Enterprise Bargaining, Leonie V. Still, Denis Mortimer

Research outputs pre 2011

No abstract provided.

Women And Leadership Working Paper Series: Paper No. 1: Self-Employed Women: Four Years On, Leonie V. Still, Bill Chia

Research outputs pre 2011

Entrepreneurial or self-employed women are a growing component of the workforce worldwide. Australian statistics reveal that women are establishing their own businesses (in particular in self-employment) at a approximately twice the rate of men. In 1991-92 more than one million (41 per cent) of the 2.6 million people working in small business were women. Less than one third of these were self-employed or employers, while women accounted for 46 per cent of small business employees (Employment and Skills Formation Council, 1994)...

Women In Leadership Project 1994: Public Lecture Series, Pauline Carroll (Ed.)

Research outputs pre 2011

No abstract provided.

Women In Leadership National Conference 1992: Women, Communication And Power, Margaret Butterworth (Ed.)

Research outputs pre 2011

Victorian feminist lawyer and social activist, Dr. Jocelynne Scutt, confronted the issue of women and power by drawing upon a powerful reading of stories from women. These stories, drawn from ordinary and not so ordinary women, showed the barriers that face women as they attempt to deal with a daily reality infused with masculine power, violence, fright, shame, and self-realization. She spoke poignantly of a world that is all to familiar to women; women whose capacities have been curbed sharply by a common theme in their lives: domination and coercion...