Business Commons^™

The Impacts Of Regulatory Focus And Temporal Distance On The Evaluation Of Online Consumer Reviews, Seeun Kim

Doctoral Dissertations

As a form of electronic word-of-mouth (eWOM), online consumer reviews have attracted increased attention from marketing researchers and practitioners. Given the importance of consumer online reviews in the tourism and apparel industries, the current study examined how contextual factor (temporal distance of consumption) and personal factor (chronic temporal orientation) moderate the effects of regulatory-focused online reviews on consumers’ attitudinal and behavioral responses. Three web-based experiments were conducted to investigate the conceptual model using athletic shoes (Study1) and hotel (Study 2 and 3).

Study 1 showed that participants rated prevention-focused consumer reviews more favorably than promotion-focused consumer reviews when the purchase …

Eco-Fashion Consumption: Cognitive-Experiential Self-Theory, Wei Fu

Doctoral Dissertations

This study integrates the simple information-processing model (Bettman, 1979) and the cognitive-experiential self-theory (Epstein, 1998) to delineate the hierarchical structure of individual differences, responses, and consumer behavioral tendencies toward eco-fashion. The results indicate that consumers’ need for variety positively influences their affective responses and eventually their purchase intention toward and willingness to pay more for eco-fashion. However, the results do not support the relationship between consumers’ fashion interest and affective responses. Moreover, consumers’ ecological consciousness and social consciousness positively influence their cognitive responses and eventually their purchase intention and willingness to pay more toward eco-fashion. Further, consumers’ cognitive responses have …

Newsvendor Models With Monte Carlo Sampling, Ijeoma W. Ekwegh

Electronic Theses and Dissertations

Newsvendor Models with Monte Carlo Sampling by Ijeoma Winifred Ekwegh The newsvendor model is used in solving inventory problems in which demand is random. In this thesis, we will focus on a method of using Monte Carlo sampling to estimate the order quantity that will either maximizes revenue or minimizes cost given that demand is uncertain. Given data, the Monte Carlo approach will be used in sampling data over scenarios and also estimating the probability density function. A bootstrapping process yields an empirical distribution for the order quantity that will maximize the expected profit. Finally, this method will be used …

Mathematics Proficiency Of Fashion Marketing And Fashion Merchandising Students, Christina Gordon Miles

STEMPS Theses & Dissertations

Fashion Marketing and Fashion Merchandising (FMM) students should be prepared with a sound mathematics background as they graduate from programs and enter today’s workforce. Unfortunately, future employers within the fashion industry indicate that prospective employees often cannot pass entry level mathematics tests (Shirley & Kohler, 2012). This non-experimental descriptive study examined the mathematics proficiency of postsecondary students entering and completing FMM programs in order to determine if FMM students possess the mathematics skills needed for entry into the workforce. The Mathematics for Industry Test (MIT), a 40-item, timed, paper-and-pencil assessment was administered to 94 entering and 111 completing students enrolled …

Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci

Dissertations, Theses, and Capstone Projects

We live in an age of fast fashion. Clothing is produced in greater volumes than ever before and the lifecycle of each garment keeps getting shorter and shorter. Many items are manufactured to be worn only one time and then thrown away—as disposable as a cup of coffee. There is much to be learned about our current fashion ecosystem by looking into the past. Beyond the garments themselves we must understand the larger historical and sociological context in which these articles of clothing were produced. How does the shopping environment shape the buying habits and fashion trends of an era? …

Evaluating The Perception Of Luxury Brands In Today's Marketplace And The Impact Of The Digital Age On These Brands, Mary M. Turner

Marketing Undergraduate Honors Theses

“In spite of the global recession, luxury seems to be everywhere. Luxury is a term that is routinely used in our everyday life: a promise of decadence and a dream of an exclusive lifestyle, a key component of marketing management and a tagline in commercials and advertising campaigns…However, what does luxury really mean? The only consensus on the meaning of luxury is that there is little consensus” (Hennigs et al. 3). For an industry that once presented itself as so exclusive and definitive, it is hard to believe there is such uncertainty in defining this market. Much of this ambiguity …

Firms' Decisions To Enter A Market Of Highly Differentiated Products: Apparel Industry And New York Fashion Week, Yoko Katagiri

Dissertations, Theses, and Capstone Projects

This dissertation deals with economic aspects of the fashion industry. It begins with a discussion of the complex industrial organization aspects of the industry. A wealth of information in this area has been assembled and is presented for the first time. The focus is on the high-end fashion market: how it started, how it works, New York Fashion Week, and its significance for the industry. Then a comprehensive review of the economics literature as it pertains to the industry is presented, also for the first time. The empirical sections of the dissertation contain estimates of demand functions for apparel and …

Birkin Demand: A Sage & Stylish Investment, Brittanny Newsom

MA Projects

Hermès is a French high-fashion luxury goods manufacturer established in 1837. They specialize in leather and lifestyle accessories. Hermès is perhaps best known for selling the Birkin bag, a handmade leather tote sold as a personal accessory. Launched in 1983, the Birkin emerged from an exchange between former Hermès chief executive Jean-Louis Dumas and famous British actress and style icon Jane Birkin.1 The pair were seated next to each other on a flight from Paris back to London. Birkin had placed her flimsy straw carryall in the overhead compartment of her seat, and the contents of her bag spilled out …

Quality Evaluation Of Jeans At Three Price Categories, Behnoosh Ghaani Farashahi

Theses and Dissertations--Retailing and Tourism Management

The purpose of this study was to evaluate the specifications, appearance and performance characteristics of jeans at three price categories and to evaluate the relationship between price and product quality. Three brands; Lucky, Gap, and Faded Glory represented men’s jeans in the price categories of better, moderate, and mass merchant (budget). Jeans were inspected and the design, material, and construction specifications were identified and compared. The appearance and performance characteristics of jeans were evaluated initially and compared to the initial characteristics after one and five launderings. ASTM and AATCC test methods were used to evaluate color difference, colorfastness to dry …

An Analysis Of The Fast Fashion Industry, Annie Radner Linden

Senior Projects Fall 2016

Senior Project submitted to The Division of Social Studies of Bard College.

Understanding The Influencers Of Second-Hand Apparel Shopping Behavior, Robyn Hobbs

Theses and Dissertations (Comprehensive)

Shopping for second-hand apparel is rapidly growing and has become a notable segment of the retail market. The purpose of this study is to determine what influences consumers when shopping second-hand for apparel products in-store and online. According to the existing literature, a number of key factors play significant roles for second-hand apparel shopping consumer decisions. They include: social, costs, trends and environmental influencers. Past research has not concentrated in-depth on the hedonistic and social influences of second-hand apparel shopping, financial factors, and time spent shopping for second-hand apparel. This study has observed the socio-demographic profile of second-hand shoppers, what …