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Full-Text Articles in Business
Engaging The Customers Through Social Mobile Application Experience, Nida Zaheer, Muhammad Rizwan
Engaging The Customers Through Social Mobile Application Experience, Nida Zaheer, Muhammad Rizwan
Business Review
This paper aims to investigate the customer experience and post purchase behavior in the mobile application environment. This study is experimental with a quantitative approach. Two hypothetical mobile apps were developed; social-focused and information-focused. Data was collected by surveying 400 online shoppers and, analyzed by employing SEM and multi-group analysis techniques using Amos. Results suggest that a mobile app that is socially focused enhances the customer experience and customer engagement behavior respectively. Next, the need for touch provides boundary conditions between customer experience and customer engagement behavior. Behavioral experience can be enhanced by improving online customer experience with the help …
The Effects Of Employees' Perceptions Of Performance Appraisal Process Of Readymade Garments Industries In Bangladesh : An Empirical Study, Dhasro Miah, A.K.M. Mominul Haque Talukder
The Effects Of Employees' Perceptions Of Performance Appraisal Process Of Readymade Garments Industries In Bangladesh : An Empirical Study, Dhasro Miah, A.K.M. Mominul Haque Talukder
Business Review
This study investigates the effects of employees' perception of performance appraisal process on organizational commitment, job satisfaction, and employee retention in readymade garments sectors. Results indicate a significant positive relationship between employee retention with performance appraisal process. Conversely, organizational commitment indicates a negative but not significant relationship with performance appraisal process. Study recommends that Readymade Garments sector requires fair performance appraisal system to enhance employee's job satisfaction and organizational commitment. It also asserts employers positive perception to employees regarding the performance appraisal implications. Finally, the study commends that collaboration between employers and employees is essential to build an effective performance …