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Improving Arts Management/Marketing Efficiency: Optimizing Utilization Of Scarce Resources To Produce Artistic Outputs, Theresa A. Kirchner, Linda L. Golden, Patrick L. Brockett
Improving Arts Management/Marketing Efficiency: Optimizing Utilization Of Scarce Resources To Produce Artistic Outputs, Theresa A. Kirchner, Linda L. Golden, Patrick L. Brockett
Marketing Faculty Publications
Purpose
This longitudinal research examines US symphony orchestra sector organizations to determine individual efficiencies in allocating resources (donations, governmental/private funding, etc.) for desirable outputs (concerts, educational programs, community outreach). It provides researchers and managers with a tool for identifying, assessing and mitigating organizational inefficiencies.
Design/methodology/approach
This study assesses relative efficiencies in performing arts organizations using Data Envelopment Analysis (DEA), a widely-used nonparametric data-intensive benchmarking technique that determines an optimal “production frontier” of best-practice organizations among their peers and assesses their abilities to turn multivariate inputs into multivariate desired outputs.
Findings
This analysis highlights efficiency differences in a wide range of …