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Full-Text Articles in Business
Effective Revenue Diversification Strategies In Nonprofit Organizations, Jennifer R. Niswonger
Effective Revenue Diversification Strategies In Nonprofit Organizations, Jennifer R. Niswonger
Walden Dissertations and Doctoral Studies
Nonprofit organization leaders increasingly encounter social burdens and financial difficulties, jeopardizing ongoing success and organizational sustainability. The purpose of this single-case study was to explore revenue diversification strategies used by 3 leaders of a small nonprofit organization in the mid-Atlantic region of the United States through the conceptual lens of modern portfolio theory. Data were collected via in-depth semistructured interviews, and member checking was used to facilitate accuracy, consistency, and integrity. Methodological triangulation included a document review and analysis of financial statements, tax returns, strategy objectives, the organizational website, social media, and nonprofit data reports. Data from documents and interviews …
Strategies For Small Business Sustainability, Victor K. Adoukonou
Strategies For Small Business Sustainability, Victor K. Adoukonou
Walden Dissertations and Doctoral Studies
Small businesses represent more than 99% of all employers in the United States, but more than 50% of small businesses have failed before 5 years. Climate change, digitization, and social media contribute to a paradigm shift in consumers' habits, as more consumers have become environmentally and social justice conscious. Business leaders who are unable to follow the consumers' trends and changes of habit may not succeed in sustaining their businesses. The purpose of this multiple case study was to explore strategies owners of small businesses in the District of Columbia use to sustain their businesses for longer than 5 years …