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Technological Factors For The Sustainability Of The Small Business Entrepreneur, Noghor Pessu
Technological Factors For The Sustainability Of The Small Business Entrepreneur, Noghor Pessu
Walden Dissertations and Doctoral Studies
Technical innovation creates challenges for the small business entrepreneur who uses global activities in the marketplace. Information technology and the technological innovations of the World Wide Web are driving competitiveness in the marketplace with a loss of market share for the individual business owner. The purpose of this phenomenological study was to explore the lived experiences and perceptions of a purposive sample of 20 small business owners in the metropolitan Atlanta area regarding the effect of technology, technological insertion, and application for long-term sustainability. Rogers's diffusion of innovations theory served as the conceptual framework of this study. Data were gathered …