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Women Entrepreneurs: Keys To Successful Business Development And Sustainability Beyond Five Years, Delores Duncan Foster

Walden Dissertations and Doctoral Studies

Women-owned businesses are one of the fastest growing entrepreneurial populations, accounting for 8 million of the 28 million small businesses in the United States. Small businesses fail at a rate of 55% by the 5th year of operation and women, who own over 30% of all small businesses, contribute significantly to the 55% small business failure rate. Using Schumpeter's framework, this single exploratory case study investigated how women entrepreneurial small business owners use strategies to sustain their business operation beyond 5 years. A purposeful sample identified 2 women salon small business owners located in the Macon, Georgia metro area. Data …