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Full-Text Articles in Business
Social Media In The Hiring Process: Uncovering Top Talent Or Lawsuits, Ian U. Anderson
Social Media In The Hiring Process: Uncovering Top Talent Or Lawsuits, Ian U. Anderson
Marriott Student Review
As social media use in the hiring process increases, hiring managers must understand how to use it effectively and legally. Improper use of social media when researching candidates can lead to lawsuits. This article features three key recommendation for effective use of social media in hiring decisions.
Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout
Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout
Marriott Student Review
This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.
Restaurant Entrepreneurship: Theory And Practice, Margaret Leach
Restaurant Entrepreneurship: Theory And Practice, Margaret Leach
Selected Honors Theses
Mirroring its industry, restaurant entrepreneurship is an expansive, evolving topic. This thesis seeks to answer the question, “How do community-focused restaurants, operated by lifestyle entrepreneurs, launch and scale?” A case study approach is taken and literature regarding restaurant ownership, entrepreneurship, and social enterprise is reviewed. Interviews of ten different non-franchise restaurant owners were obtained and analyzed. The interviewees detailed the processing of launching the venture, scaling and growing the business, and supporting and partnering with the surrounding community.
Book Review Of "Multipliers: How The Best Leaders Make Everyone Smarter", Hannah Salzl
Book Review Of "Multipliers: How The Best Leaders Make Everyone Smarter", Hannah Salzl
Marriott Student Review
This is a book review of "Multipliers: How the Best Leaders Make Everyone Smarter", by Liz Wiseman, with Greg McKeown.
In Defense Of The Self-Help Book, Owen Barrott
In Defense Of The Self-Help Book, Owen Barrott
Marriott Student Review
"In Defense of the Self-Help Book" explores the relationship between behavioral economics and the effects that self-help and management books have. It explores loss aversion and the optimism bias paradox and applies it to those who use success literature to improve their own abilities.
Marriott Student Review, Marianna Richardson
Marriott Student Review, Marianna Richardson
Marriott Student Review
This is the inaugural edition of the Marriott Student Review on BYU Scholar Archive. Marriott Student Review is a journal by students, for students. We work to inform Marriott School students about contemporary issues and to prepare them to meaningfully contribute to the global community. We also offer the opportunity for students to publish and add their voice to current events.
Sustainability Strategies For Small Business Restaurant Owners, Alisa Williams
Sustainability Strategies For Small Business Restaurant Owners, Alisa Williams
Walden Dissertations and Doctoral Studies
Half of new businesses in the United States cease to exist after the first 5 years of operations, and the failure rate continues to increase after the first 10 years. The study was grounded on von Bertalanffy's systems theory to explore business strategies that small business restaurant owners use to sustain their business beyond 5 years. Data were collected by engaging 3 small restaurant business owners in the Little Rock, Arkansas metropolis who sustained their business beyond 5 years. Information obtained from face-to-face interviews and data mining organizational document were analyzed with the support of qualitative software to generate themes. …