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Full-Text Articles in Business
Big Data And Organizational Impacts: A Study Of Big Data Ventures, Taha Havakhor
Big Data And Organizational Impacts: A Study Of Big Data Ventures, Taha Havakhor
Graduate Theses and Dissertations
New information technology (IT) ventures are at the forefront of developing IT innovations. In spite of their importance in the advancement of IT and the unique risks of survival that distinguishes them from established firms, the organizational literature on IT has mostly overlooked new IT ventures. Specifically, Big Data industry is a context where new IT ventures actively change the landscape of IT innovations. However, less is known about the factors influencing the economic success of Big Data ventures (BDVs), as well as the established firms that invest in them. To shed light on these factors, three essays are designed …
How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. Vanderslice
How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. Vanderslice
College of Journalism and Mass Communications: Theses
Instagram is one of the newest forms of social media that impacts its audience on a visual level, since the content is centered on photos and videos. Their newest feature, Instagram stories, is temporary videos and/or photos strung together to form a gallery, which has been compared to Snapchat’s version of live stories. Instagram stories offer a unique opportunity for businesses to take advantage of the temporary, 24-hour platform that shows specific frame-by-frame analytics that help create efficient and compelling content to repost permanently that helps organic search engine optimization. As a cost-effective means of advertising, early adopter large and …
Helping Smes Understand Consumers And Competitors, Kyong Jin Shim
Helping Smes Understand Consumers And Competitors, Kyong Jin Shim
Research Collection School Of Computing and Information Systems
No abstract provided.