Business Commons^™

The Half-Life & After-Life Of New Media, Nancy Austin

Journal of Contemporary Archival Studies

It is fitting to think of the half-life of new media using the time-based metaphor of radioactive decay. As a metaphor, an object’s half-life can be a useful way to talk about the potent technological modernity of new media and, like Walter Benjamin’s well-known notion of the aura, call attention to an object’s performativity. However, Benjamin’s aura remains a constant reminder of irrevocable originality whereas remarking on half-life references a quality that changes over time. But what happens after the rhetorical impact of being new has run its course? What is the life expectancy of once-new media and what of …

Moving Education In2 The Future: Creating The Next Generation Of Innovators, Lawrence Bergie, Britta Mckenna

Lawrence Bergie

What started as planning for the next generation of inquiry-based learning led to an entirely new center for innovation and entrepreneurship! Hear how this innovative idea moved to the design of a physical innovation hub and see how IMSA has transformed a former computer lab IN2 a working prototype of their future space. Dive into the many aspects of creating innovation spaces: design process, STEM foundation and entrepreneurship cornerstone, Makerspace development through a student leadership and service initiative, collaboration potential with community partners and local/regional business entities, student inquiry and research potential and the ability to showcase area emerging technology …

Moving Education In2 The Future: Creating The Next Generation Of Innovators, Lawrence Bergie, Britta W. Mckenna

Publications & Research

What started as planning for the next generation of inquiry-based learning led to an entirely new center for innovation and entrepreneurship! Hear how this innovative idea moved to the design of a physical innovation hub and see how IMSA has transformed a former computer lab IN2 a working prototype of their future space.

Dive into the many aspects of creating innovation spaces: design process, STEM foundation and entrepreneurship cornerstone, Makerspace development through a student leadership and service initiative, collaboration potential with community partners and local/regional business entities, student inquiry and research potential and the ability to showcase area emerging technology …

Give Up, Catch Up, Or Keep Up With Innovation? An Educator's Dilemma, Britta W. Mckenna

Publications & Research

Don't look now, but your students want more than the three R's for their school experience. Innovation, technology, entrepreneurship and the Maker Movement are changing what our students want to do and be in the future beyond what we can imagine today. Schools and teachers need to figure out how to respond to the DIY generation of makers emerging and be prepared to reshape education. In an information-rich age of smart phones, online learning, coding, gamification, apps, Internet of Things and digital badges, are today's schools ready for tomorrow's students?

Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya Waller

Walden Dissertations and Doctoral Studies

Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Successful strategies that entrepreneurs have used to overcome their mobile game application marketing challenges may be beneficial to other entrepreneurs. Based on Schumpeter's theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained …

Technological Factors For The Sustainability Of The Small Business Entrepreneur, Noghor Pessu

Walden Dissertations and Doctoral Studies

Technical innovation creates challenges for the small business entrepreneur who uses global activities in the marketplace. Information technology and the technological innovations of the World Wide Web are driving competitiveness in the marketplace with a loss of market share for the individual business owner. The purpose of this phenomenological study was to explore the lived experiences and perceptions of a purposive sample of 20 small business owners in the metropolitan Atlanta area regarding the effect of technology, technological insertion, and application for long-term sustainability. Rogers's diffusion of innovations theory served as the conceptual framework of this study. Data were gathered …