Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

Entrepreneurial and Small Business Operations

2014

Startup

Articles 1 - 2 of 2

Full-Text Articles in Business

Do Moocs Pose A Threat To Higher Education?, Todd A. Finkle, Evan Masters Sep 2014

Do Moocs Pose A Threat To Higher Education?, Todd A. Finkle, Evan Masters

Todd A Finkle

Higher education is facing several obstacles, one of which is the prolific rise in Massive Open Online Courses (MOOCs). This article examines the history of online education and also provides a background of the current organizations that are competing in the MOOC industry. The success of MOOCs and the current hurdles they have to overcome are examined. The article also discusses the current and future potential impact of MOOCs on higher education. Finally, the authors make recommendations to schools of higher education on how to deal with this potential threat.

Go to article

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran Jun 2014

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran

Graphic Communication

The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data …

Go to article