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Full-Text Articles in Business
Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, George D. Shows, Pia A. Albinsson, James E. Stoddard
Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, George D. Shows, Pia A. Albinsson, James E. Stoddard
Atlantic Marketing Journal
This aim of this article is to test and validate a recently developed Entrepreneurial Marketing (EM) scale in the context of North Caroline Wineries. Previous EM literature suggests that EM consists of six dimensions, namely 1) proactive orientation, 2) opportunity orientation, 3) customer intensity, 4) innovation focused, 5) risk management, and 6) value creation. Using confirmatory factory analysis and structural equation modeling on data collected from small businesses (e.g., NC wineries), results confirm the EM consists of five of the proposed six dimensions in the NC winery context. Risk management was not included in the final model. Implications for theory …
Collaboration Among Smes As A Mechanism For Innovation: An Empirical Study, Mario J. B. Franco
Collaboration Among Smes As A Mechanism For Innovation: An Empirical Study, Mario J. B. Franco
New England Journal of Entrepreneurship
The interest for collaboration among small and mediumsized enterprises and innovation has been highlighted, in recent times, due to the acceleration of technological changes and to increasing international competitiveness. Many small firms, with rigid structures and weak entrepreneurial dynamics, experienced difficulties in becoming innovators. Some of these firms can adopt collaborative agreements because these relationships enable them to get the necessary innovative activities, know-how, and exploit opportunities, which they cannot achieve alone. This study examines the motives for the formation of collaborative agreements in industrial Portuguese SMEs and presents some empirical evidence concerning collaboration as an important vehicle for the …
Supplier Selection And Development: The Relationship Between Small Manufacturing Enterprises And Mass Merchandisers, Stephen C. Jones, Tami L. Knotts, Gerald G. Udell
Supplier Selection And Development: The Relationship Between Small Manufacturing Enterprises And Mass Merchandisers, Stephen C. Jones, Tami L. Knotts, Gerald G. Udell
New England Journal of Entrepreneurship
This study examines the results of a program intended to act as a selection tool for mass merchandisers and a development tool for small manufacturers. The evaluation program assessed the management practices and products of potential suppliers. Based on past experience, buyers for mass merchandisers consider small manufacturing enterprises a poor risk as potential suppliers of retail goods. As part of the evaluation process, firms were asked 34 closed-end questions regarding their management practices, and each product was evaluated on 41 specific qualities necessary for the mass merchandising market. Of the 1,690 firms that participated in this project, about 5 …
Marketing Orientation In Smes: Effects Of The Internal Environment, Richard C. Becherer, Diane Halstead, Paula J. Haynes
Marketing Orientation In Smes: Effects Of The Internal Environment, Richard C. Becherer, Diane Halstead, Paula J. Haynes
New England Journal of Entrepreneurship
Marketing orientation refers to a culture in which organizations strive to create superior value for their customers (and superior performance for the business) by focusing on customer needs and long-term profitability. Some studies have found that firms with a high degree of marketing orientation experience improved performance; others have found mixed or nonsignificant results. The marketing orientation of small businesses has not been thoroughly investigated, however. This study of more than 200 small business CEOs examines the marketing orientation levels of small to medium-sized firms (SMEs) as well as the impact of various internal variables (sales/profit performance, company characteristics, and …