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Full-Text Articles in Business
The Lizard King Of Sobe Beverages, Laurence Weinstein, John Bello
The Lizard King Of Sobe Beverages, Laurence Weinstein, John Bello
New England Journal of Entrepreneurship
John Bello, aka the “Lizard King,” has been lionized in the business press as having been the brilliant entrepreneur who started a beverage company from scratch in early 1995 with his partner, Tom Schwalm, and then sold the product line to PepsiCo seven years later for a reported $375 million. What many people do not know is how close Bello came to failing with his SoBe line of innovative drinks.
A Classic Book—Revisited, Peter A. Maresco
A Classic Book—Revisited, Peter A. Maresco
New England Journal of Entrepreneurship
Book review by Peter Maresco.
Ricardo Semler, Maverick: The Success Story Behind the World’s Most Unusual Workplace, New York: Warner Books, 1993. ISBN 9780446516969
Cashing In On Seafood, Laurence Weinstein, Stephen Heard
Cashing In On Seafood, Laurence Weinstein, Stephen Heard
New England Journal of Entrepreneurship
Stephen Heard graduated from the University of Rhode Island in 1970 with a degree in business administration. He started his career by signing up as a management trainee at Woolworth’s Department Store in Wellesley, Massachusetts. It didn’t take him long to realize he missed his calling: being by the Rhode Island shoreline and employed in the fishing industry. Nearly 35 years later, Stephen is a self-made multimillionaire, having followed both his passion for entrepreneurship and for living his life on the Atlantic coast.