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Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli
Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli
Journal of Global Business Insights
This study explains how small and medium-sized enterprises (SMEs) in the food sector adapted during the pandemic. In-depth, semi-structured, hybrid interviews were conducted with fifteen SME owners in the food sector in Bandung, Indonesia. The study describes five business adaptation strategies using service-dominant logic (S-DL) and structural-functionalism theory: (a) relationship adaptation with suppliers and landlords, (b) employee adaptation, (c) product and sales adaptation, (d) operations adaptation, and (e) promotion adaptation. Findings show a holistic view of actor involvement in the business adaptation process linked to altruism, in which the business and all actors (i.e., suppliers, landlords, customers, employees, government, online …
Startup Life May Stop Here: Helping Women Entrepreneurs In Sub-Saharan Africa, Amr Swid, Emily Rukobo, Elizabeth Maro
Startup Life May Stop Here: Helping Women Entrepreneurs In Sub-Saharan Africa, Amr Swid, Emily Rukobo, Elizabeth Maro
Journal of Global Business Insights
A great emphasis exists in research on entrepreneurs who start small- to medium-size businesses and who are seizing opportunities outside the corporate world, especially in developing countries like Tanzania. Women entrepreneurs have the highest representation of all entrepreneurs in the Sub-Saharan region. Entrepreneurs everywhere face unique hardships that could determine the fate of their businesses. Women entrepreneurs in the Sub-Saharan region have additional struggles to start and sustain their businesses. The participants in this study were randomly selected from women entrepreneurs who participated in the 2017 NYIT Launch in Moshi, Tanzania. The researchers conducted virtual qualitative interviews and focus groups …