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Full-Text Articles in Business
Success Strategies For Small Financial Planning Firms, Joanne H. Snider, Kevin J. Davies
Success Strategies For Small Financial Planning Firms, Joanne H. Snider, Kevin J. Davies
International Journal of Applied Management and Technology
Small Business Administration statistics indicate that 20% of small businesses fail within the first 2 years and 50% fail within 5 years. The purpose of this case study was to explore the success factors and strategies of 12 small business owners of independent financial planning firms who achieved profitability beyond 5 years. The conceptual framework was entrepreneurship theory and Porter’s five forces model of competitive strategy. The data gathering method included semistructured interviews and analysis of business artifacts such as websites and newsletters. Initial coding of the responses preceded an analysis of recurring patterns and themes. The major themes identified …
Entrepreneurial Motivations And Characteristics Of Niger Delta Youths: An Exploratory Study, Anthony O. Aligba, Gene E. Fusch
Entrepreneurial Motivations And Characteristics Of Niger Delta Youths: An Exploratory Study, Anthony O. Aligba, Gene E. Fusch
Journal of Sustainable Social Change
This article explored the lived experiences and perceptions of youths in the Niger Delta regarding the factors that influence the decision to become an entrepreneur. Drawing from the theories of motivation and planned behavior, the conceptual framework of this phenomenological study underscored the synergetic relationship between entrepreneurial motivations and characteristics. Using semistructured interviews to collect primary data, 20 youth small and medium enterprise owners shared their perceptions and lived experiences regarding their perceived entrepreneurial motivations and characteristics. The analysis and coding of data helped to identify emergent themes based on the modified van Kaam seven-step approach. The research findings revealed …
Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith
Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith
International Journal of Applied Management and Technology
Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Based on Schumpeter’s theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained their businesses for 3 or more years, completed semistructured interviews. Moustakas' modified van Kaam method was used and included coding …