Business Commons^™

Introduction To International Business, Rajaram Veliyath

KSU Distinguished Course Repository

An introduction to the global business environment, this course examines the discrete and interactive effects of the geographic, historical, sociocultural, political/legal, economic and technological forces that shape business activities across borders and their consequences.

Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy L. Schauer, Denise Ogden, Doc Ogden

Atlantic Marketing Journal

The pandemic came as a blow to retailers that were already under pressure from online competitors that offered low prices and provided the convenience of shopping from home. The media tended to cover the plight and challenges for larger chain stores and big box retailers. However, the small local food providers and retailers also faced challenges and had to manage without the luxury of having dedicated staff and deep pockets with which to navigate through the pandemic. This paper explores the experiences and strategies used by 20 small local value-added food providers and retailers as they navigated the pandemic. Additionally, …

Organizing Digital Platforms And Customer Needs For Digital Service Innovation, Gamel O. Wiredu

The African Journal of Information Systems

Digital organizations have become highly dependent on digital platforms and customer needs as key resources for digital service innovation. These resources in the competitive environment are making and shaping innovation of digital services because, though external, they remain central to digital organizations’ strategic innovation and competitiveness. Yet, how and why organizing these resources influences digital service innovation is under-explained in the literature. This paper, based on an empirical study and grounded theory methodology, addresses this limitation. It explains that digital service innovation occurs through two complementary types of organizing, namely: foundational knowledge organizing by combining digital platforms and customer needs, …

The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson

Georgia Library Quarterly

This article describes a practical way to teach student entrepreneurs to search and use market data for business startup plans. The conventional way of teaching students to find articles and business intelligence based on a class assignment can be challenging for many students without an academic business background. This library instruction approach sequentially uses three databases enriched with business data and infographics to support the development of critical thinking for student entrepreneurs. It teaches entrepreneurial personality support, analysis, visualization, and market mapping.

Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, George D. Shows, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Journal

This aim of this article is to test and validate a recently developed Entrepreneurial Marketing (EM) scale in the context of North Caroline Wineries. Previous EM literature suggests that EM consists of six dimensions, namely 1) proactive orientation, 2) opportunity orientation, 3) customer intensity, 4) innovation focused, 5) risk management, and 6) value creation. Using confirmatory factory analysis and structural equation modeling on data collected from small businesses (e.g., NC wineries), results confirm the EM consists of five of the proposed six dimensions in the NC winery context. Risk management was not included in the final model. Implications for theory …

Escape For Boone & Crocket, William Foxx, W. Frank Thompson Jr., Joseph W. Giese, David Vanbuskirk

Atlantic Marketing Journal

Eber Crocket is the owner of Boone & Crocket Trapper Supply (B&C). He feels like the environmental forces that are impacting his business are like a trap slowing closing on him. He is considering ideas to improve his store’s profitability.

Demand for furs as fashion goods is a multi-million dollar industry. Twenty percent of this demand is met by wild fur which is harvested by trappers. Trapping suppliers serve as the middleman between small individual trappers and auction houses. These auction houses collect the raw fur pelts from trappers and trapping stores and hold them until one of their auctions. …

Unintended Impacts On Entrepreneurs During Covid-19 – Pandemic Creates Unforeseeable Opportunities Of A Lifetime, Ryan Matthews

Atlantic Marketing Journal

Select entrepreneurs are successful for a reason. One reason being, they have been able to use their skills to execute during times of chaos and panic, sometimes using these times as an opportunity to identify and exploit new or existing opportunities. Now and then, the external business environment changes in a manner that was never imagined or planned, therefore creating unintended impacts or new opportunities. During times of chaos, will these entrepreneurs pursue newly present opportunities that were not planned, or will they stick to their comfort zone? While several studies have been conducted looking at the characteristics of the …

Information Searching And Satisficing Process For It Decision Making Process Of Smes, Mohammed A. Enagi, Jean-Paul Van Belle

The African Journal of Information Systems

Information Technology (IT) can provide Small and Medium Enterprises (SMEs) with competitive advantage, effective management, and improved business performance. Decision making is an integral process of achieving a successful IT investment. SME owner-managers are usually the key IT decision makers despite the fact that they often do not possess sufficient IT skills. This study examines how SME managers search and prioritise information that guides their IT decisions. This study adopted a qualitative research method and conducted interviews with eleven SME owner-managers in Nigeria and South Africa to understand the process of IT investment based on the information available to the …

Entrepreneurship Marketing In North Carolina’S Wine Industry, George D. Shows, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Journal

Entrepreneurial marketing seeks to create, communicate and deliver value to customers and manage customer relationships in ways that benefit the organization. This paper explores whether increased entrepreneurial marketing practices at North Carolina wineries can lead to enhanced winery performance. A web survey was delivered to N.C. wineries by email. The results suggest that winery customer intensity and innovation was positively related to winery satisfaction of winery performance. Also, innovation and value creation were found to be positively related to percentage sales change at wineries.

The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns

Atlantic Marketing Journal

Decisions about entering into a new business venture involve a variety of considerations, despite the level of experience an entrepreneur has. This case presents the story of a business owner Bennett Gage and his decisions concerning whether or not he should enter into a business where canines are used to detect bed bugs in hotels. This case study gives the reader an opportunity to wrestle with some of the many questions that are part of entering into the creation of a new service.

Multi-Stakeholder Assessment Of A Mobile And Temporarily Interconnected Systems Prototype: People-First Tourism, Fay Cobb Payton, Duarte Morais, Ernie Heath

The African Journal of Information Systems

While tourism has often been proposed as a mechanism for equitable and sustainable development in developing countries, most destination communities remain relegated to the role of passive “tourees” who are unable to participate in economic opportunities often controlled by tourism retail monopolies. Guided by information systems (IS) research on mobile and temporarily interconnected systems (MTIS), this work examines the ubiquitous nature of information services for users on the move. That is, users that are largely dependent on mobile telephones and temporary tourism services. Stakeholder interviews included local South African micro-entrepreneurs from under-resourced rural and peri-urban communities and other national and …

Absorptive Capacity And Ict Adoption Strategies For Smes: A Case Study In Kenya, Joshua R A Ndiege, Marlien E. Herselman, Stephen V. Flowerday

The African Journal of Information Systems

Many small and medium enterprises (SMEs) in developing countries continue to be challenged by their information technology (IT) adoption process, which is often characterized by a number of deficiencies. The purpose of this study was to examine the role of absorptive capacity (AC) in SMEs’ performance, as well as establish the correlation between SMEs’ AC and their IT adoption process. The findings of this study, obtained by measuring different dimensions of AC using Jimenez-Barrionuevo, Garcia-Morales, and Molina’s scale of 18 items, suggest that AC plays a critical role in the performance of SMEs in Kenya and that SMEs with strong …

Forecasting Demand: Sensitivity Analysis Of Financial Assumptions Using Ms Excel, Gary B. Roberts, Kirk C. Heriot

Atlantic Marketing Journal

According to research on entrepreneurship education, the creation of a business plan is the most popular teaching method (Solomon, 2007). Textbooks in the field will often have a chapter devoted to the contents of the business plan and separate chapters about important elements of a business plan such as marketing, finance, and operations. Instructors must prepare their students for arduous task of writing all of the parts of the business plan within a team.

One of the most challenging aspects of a business plan is the financial projections. Clearly, if an entrepreneurial team intends to present their plan to a …

The North American Consortium For Entrepreneurship: Lessons Learned And Best Practices On Hosting International Students, Stella Sixing Xu, Gary B. Roberts, Dorothy Brawley, Bob Desman, Kamal Fatehi

Journal of Global Initiatives: Policy, Pedagogy, Perspective

In 2004, Kennesaw State University became a part of the North American Consortium for Entrepreneurship (NACE). Its mission is to advance the study and practice of entrepreneurship in the North American business community and develop successful entrepreneurial careers in the expanding markets fostered by the implementation of the North American Free Trade Association (NAFTA). In spring 2006, KSU hosted students from Canada, Mexico, and the United States as part of the NACE global initiative. Volunteers from an on-campus student organization, Students in Free Enterprise (SIFE), coordinated the project. This paper presents a descriptive case study of the semester-long exchange, along …

International Trade And Women Merchants At Gbagi Textile Market, Ibadan, Mutiat Titilope Kareem-Ojo

Journal of Global Initiatives: Policy, Pedagogy, Perspective

This paper examines the historical background of Gbagi textile market in Ibadan and the response to international trade among women merchants at the market. It discusses the relationship between Lebanese traders in Nigeria and Yoruba women merchants at the market. In this connection, the paper explains how the presence of the Lebanese influenced textile trade. It also examines how women merchants adapted to the changes associated with international trade relations. The paper concludes by analyzing the changes that occurred in the market via the trading activities of women merchants.

Ict Usage In Microfinance Institutions In Uganda, Joseph Kaumba Ssewanyana

The African Journal of Information Systems

Microfinance institutions (MFIs) are always often faced with high operating costs to provide financial services to the poor people and Small and Medium Enterprises. Information and Communication Technologies (ICTs) has been found to promote the dual objective of microfinance - sustainability and outreach to the poor people. Using a quantitative survey and descriptive research approach, this paper has established the extent to which ICT has been used in the microfinance institutions in Uganda. Despite the barriers, ICT usage in MFIs has been on the rise; and different applications and technologies have been adopted by some MFIs to control costs, create …