Business Commons^™

Motivation And Challenges Of Homestay Owners In Uttarakhand, Kamal Joshi, Pinky Bahuguna

Journal of Tourism Insights

Tourism sector is significantly important for Uttarakhand’s economy, and homestays play an imperative role in ensuring the success of the tourism industry therefore the government of Uttarakhand had come up with a homestay promotional scheme. To find out how this scheme has changed the level of motivation and challenges of the homestay owners is a pertinent question. Hence this study examines the motivation to start the homestay and the challenges experienced by homestay owners. The data were gathered through interviews with ten homestay owners and analysed using Thematic Analysis. The findings of the study reveal that motivation from Gram Pradhan …