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Entrepreneurial and Small Business Operations

Walden Dissertations and Doctoral Studies

2020

Strategy

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Full-Text Articles in Business

Human Resource Management Practices For Sustainability Of Ghanaian Small And Medium Enterprises, Charles Bandari Jan 2020

Human Resource Management Practices For Sustainability Of Ghanaian Small And Medium Enterprises, Charles Bandari

Walden Dissertations and Doctoral Studies

In 2018, the failure rate of small and medium enterprises (SMEs) in Ghana was approximately 75%. SME owners and managers who refuse to recognize HRM strategies as a way for business sustainability risk closure. Grounded in Blau's social exchange theory, the purpose of this qualitative multiple case study was to explore human resource strategies leaders of SMEs use to sustain their businesses. Participants were 4 SME leaders in the Tamale metropolitan area of Ghana who successfully used human resource management strategies to promote the sustainability of their businesses. Data were collected from semistructured face-to-face interviews, focus group discussions, and company …


Competitive Strategies To Improve Small And Medium Enterprise Sales, Adeola Oluwakemi Ogunyemi Jan 2020

Competitive Strategies To Improve Small And Medium Enterprise Sales, Adeola Oluwakemi Ogunyemi

Walden Dissertations and Doctoral Studies

AbstractSmall and medium enterprises (SMEs) are the mainstay of both developed and developing countries by contributing to employment, revenue, and value added. SMEs, however, are not often able to grow because of a lack of appropriate growth strategies. Grounded in Porter’s dynamic theory of strategy, the purpose of this qualitative multiple case study was to explore strategies retail SME owners in Lagos, Nigeria, used to grow sales. The participants were a census of five retail SME business owners who successfully implemented strategies to grow sales. The data collection sources included semistructured interviews, direct observation, company documents, and reflective journals. Based …


Exploring The Strategies For Sustaining Small- To Medium-Scale Enterprises, Kingsley Onochie Umadia Jan 2020

Exploring The Strategies For Sustaining Small- To Medium-Scale Enterprises, Kingsley Onochie Umadia

Walden Dissertations and Doctoral Studies

The lack of development and the continued survival of small- to medium-scale enterprises (SMEs) poses a challenge to SME practices in Nigeria. Using sustainability theory, the purpose of this qualitative multiple case study was to explore the strategies that leaders use in sustaining SMEs in Lekki, Lagos, Nigeria. Ten SME leaders from the manufacturing sector, trading services, education, oil and gas service companies, and financial services sector provided comments during the interviews that addressed the research question. Data were analyzed by transcription, coding, categorizing and analysis of participants' responses using member checking. From the themes that emerged from the study, …


Marketing Strategies That Chinese Business Leaders Use To Increase Sales Of Smartphones, Byron Edward Johns Jan 2020

Marketing Strategies That Chinese Business Leaders Use To Increase Sales Of Smartphones, Byron Edward Johns

Walden Dissertations and Doctoral Studies

Chinese smartphone manufacturing business leaders are experiencing difficulties associated with entering into the U.S. market, partly because of U.S. government concerns that the technology could be used by the Chinese government to gather intelligence. Grounded in Rogers’ diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore marketing strategies Chinese smartphone marketing business leaders used to increase their smartphone sales in the United States. Data were collected from semistructured interviews and company documents from 3 Chinese smartphone marketing business leaders with successful experience in using marketing strategies to increase their smartphone sales in the United …