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Competitive Strategies To Improve Small And Medium Enterprise Sales, Adeola Oluwakemi Ogunyemi
Competitive Strategies To Improve Small And Medium Enterprise Sales, Adeola Oluwakemi Ogunyemi
Walden Dissertations and Doctoral Studies
AbstractSmall and medium enterprises (SMEs) are the mainstay of both developed and developing countries by contributing to employment, revenue, and value added. SMEs, however, are not often able to grow because of a lack of appropriate growth strategies. Grounded in Porter’s dynamic theory of strategy, the purpose of this qualitative multiple case study was to explore strategies retail SME owners in Lagos, Nigeria, used to grow sales. The participants were a census of five retail SME business owners who successfully implemented strategies to grow sales. The data collection sources included semistructured interviews, direct observation, company documents, and reflective journals. Based …
Exploring The Strategies For Sustaining Small- To Medium-Scale Enterprises, Kingsley Onochie Umadia
Exploring The Strategies For Sustaining Small- To Medium-Scale Enterprises, Kingsley Onochie Umadia
Walden Dissertations and Doctoral Studies
The lack of development and the continued survival of small- to medium-scale enterprises (SMEs) poses a challenge to SME practices in Nigeria. Using sustainability theory, the purpose of this qualitative multiple case study was to explore the strategies that leaders use in sustaining SMEs in Lekki, Lagos, Nigeria. Ten SME leaders from the manufacturing sector, trading services, education, oil and gas service companies, and financial services sector provided comments during the interviews that addressed the research question. Data were analyzed by transcription, coding, categorizing and analysis of participants' responses using member checking. From the themes that emerged from the study, …