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The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel S. Lê, Marie-Louise Watson
The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel S. Lê, Marie-Louise Watson
University Library Faculty Publications
This article describes a practical way to teach student entrepreneurs to search and use market data for business startup plans. The conventional way of teaching students to find articles and business intelligence based on a class assignment can be challenging for many students without an academic business background. This library instruction approach sequentially uses three databases enriched with business data and infographics to support the development of critical thinking for student entrepreneurs. It teaches entrepreneurial personality support, analysis, visualization, and market mapping.