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Demand Pull Versus Resource Push Training Approaches To Entrepreneurship: A Field Experiment, Simone Santamaria, Niloofar Abolfathi, Ishtiag Pasha Mahmood
Demand Pull Versus Resource Push Training Approaches To Entrepreneurship: A Field Experiment, Simone Santamaria, Niloofar Abolfathi, Ishtiag Pasha Mahmood
Research Collection Lee Kong Chian School Of Business
We compare the efficacy of two broad approaches to entrepreneurship training: a training prioritizing demand-side activities versus a training prioritizing resource-side activities. We do so by running a field experiment inside a 6-month entrepreneurship program involving 236 early-stage entrepreneurs. Inspired by our training, the first group invested more time interacting with potential customers and developing a deep understanding of customer needs and problems. The other group, in contrast, spent more time identifying and exploiting their core resources such as their network. Our results reveal that the training prioritizing demand-side activities is substantially more effective. At the end of the program, …
To Pete Or Not To Pete: Review Of The Practical Entrepreneurship Teaching Engagement (Pete) Model To Produce Practically Relevant Entrepreneurial Learning: A Comparison Of The Effectiveness Of Action-Learning In Entrepreneurship In Singapore, China, Korea, New Zealand And Australia, Jens Mueller, John Thornton, Joe Dewberry, Wee Liang Tan, Hanjun Hu
To Pete Or Not To Pete: Review Of The Practical Entrepreneurship Teaching Engagement (Pete) Model To Produce Practically Relevant Entrepreneurial Learning: A Comparison Of The Effectiveness Of Action-Learning In Entrepreneurship In Singapore, China, Korea, New Zealand And Australia, Jens Mueller, John Thornton, Joe Dewberry, Wee Liang Tan, Hanjun Hu
Research Collection Lee Kong Chian School Of Business
Purpose: To discuss the effectiveness of a sustainable entrepreneurship training program in several countries in Asia, used by global firms to identify junior management talent, by applying the PETE model of creating an engaging action-learning program. Design/Methodology/Approach: Current literature is reviewed to make a case for the applicability of action-learning based entrepreneurship training. The results of interviews with more than 20 senior level managers of multi-national corporations in 5 Asian countries are compared to self-evaluations of more than 300 student participants and more than 30 faculty evaluations of the program. We use the Practical Entrepreneurship Teaching Engagement (PETE) model to …