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Coaching The Self: Identity Work(Ing) And The Self-Employed Professional, Sinéad Grace Ruane

Open Access Dissertations

Identity has long been a prolific research interest for organizational scholars. Its popularity can be attributed to the development of post-bureaucratic organizations, where control is no longer achieved through external forms (i.e. rules and procedures), but rather, "softer" mechanisms, such as organizational culture and values. Examining identity therefore becomes crucial for understanding how employees internalize organizational goals to exhibit desired behaviors. While the predominant approach has been to analyze how organizations help shape, control, and regulate member identity, this project calls into question the assumption of organizational employment to explore the micro-processes of identity construction among a growing class of …