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Full-Text Articles in Business
Kabloom!: Revolution In The Flower Industry, Gina Vega, Collette Dumas, Beverly Kahn, Jafar Mana
Kabloom!: Revolution In The Flower Industry, Gina Vega, Collette Dumas, Beverly Kahn, Jafar Mana
New England Journal of Entrepreneurship
David Hartstein started KaBloom in 1998 with the goal of creating “the Starbucks of Flowers.” He successfully built brand recognition for the gardenlike shops, but problems plagued the young organization. Nearly three years and one recession later, KaBloom failed to live up to Hartstein’s forecast of exponential growth. This case has been designed for a graduate-level course in entrepreneurship/innovation. Students can compare franchising with other business models, examine the impact of organizational structure and leadership styles on business effectiveness, relate issues of supply chain management and logistics to environmental changes, and recognize the impact of innovation on business sustainability.
International Franchising In Emerging Markets, Nadia Ballard
International Franchising In Emerging Markets, Nadia Ballard
New England Journal of Entrepreneurship
Book review by Nadia Ballard.
Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America. Chicago: CCH Inc., 2001.
Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: China, India and Other Asian Countries. Chicago: CCH Inc., 2001.
Paint-Your-Own Pottery Case Study, Lisa Morin
Paint-Your-Own Pottery Case Study, Lisa Morin
New England Journal of Entrepreneurship
There are currently more than seventy paint-your-own pottery shops in the United States. Although the concept of such studios is fairly new in New England, they have been in existence on the West Coast for years.
Franchising And Entrepreneurship: High Reward Or High Risk?, Gad J. Selig
Franchising And Entrepreneurship: High Reward Or High Risk?, Gad J. Selig
New England Journal of Entrepreneurship
According to the Department of Commerce, start-up, small, and family businesses are among the fastest growing areas of employment. Even under the best economic environment, starting a business is risky. To reduce the risks and to establish their own businesses, an increasing number of entrepreneurs and corporate converts are buying franchises.
Franchising has enjoyed a major increase in popularity during the early 1990s, fueled largely by the growing pool of available candidates made possible by significant corporate and government downsizing. According to the Department of Commerce, franchising accounts for nearly one-third of all U.S. retail sales and employs over 7 …