Business Commons^™

A Proposed Methodology To Promote Adoption Of 'Green' Production By Small Firms, Elizabeth Walker, Janice Redmond, Margaret Giles

Janice Redmond Dr

Small firms are critical to all economies but also have a significant negative impact on the environment. Their collective footprint equates to 60% of industrial pollution yet small firm owner-managers are not convinced of the necessity for behaviour change. This paper develops a proposed methodology to engage small firm owner-managers in 'green' production, in particular adoption of energy saving and waste recycling practices. This methodology includes a suggested approach to determining the 'tipping point' for the investment of time and resources by small firms. The paper argues that knowing the 'tipping point' and making a realistic business case should encourage …