Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Xcruza's Portable Solar Cooker: Eco-Entrepreneurism Challenges In Argentina, Jacob Massoud, Chistopher Leeds
Xcruza's Portable Solar Cooker: Eco-Entrepreneurism Challenges In Argentina, Jacob Massoud, Chistopher Leeds
Jacob Massoud
Level/applicability
– The portable solar cooker case is appropriate for upper division undergraduate and graduate students in entrepreneurship, international, strategy or sustainability courses.
Case overview
– xCRUZA, a small industrial design studio in Buenos Aires, Argentina, has experienced limited success and expansion since the company was founded in 2005. Focusing on eco design principles, xCRUZA has maintained an eclectic design mix pertaining to product development in children's toys, medicine, and cleaning products. Challenged by a struggling Argentine economy, a population not focused on environmental concerns, and a general lack of capital availability, the founders of xCRUZA chose to design, develop, …