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Full-Text Articles in Business
Beyond The Enclave: Success Strategies Of Immigrant Entrepreneurs, José Delfín González, Douglas G. Campbell
Beyond The Enclave: Success Strategies Of Immigrant Entrepreneurs, José Delfín González, Douglas G. Campbell
International Journal of Applied Management and Technology
In the United States, immigrant entrepreneurs start almost one third of all new businesses. However, many immigrant entrepreneurs lack the knowledge or expertise to evolve their businesses beyond the ethnic enclave where their businesses are located. This multiple case study captured the strategies used by five Latino immigrant business owners who successfully expanded their business beyond their ethnic enclave. The conceptual framework for this study was dynamic capabilities theory. Data were collected from interviews, company documents, and observations of the operation of businesses and owners. Member checking and transcript reviews were used to enhance the reliability and credibility of the …
Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith
Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith
International Journal of Applied Management and Technology
Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Based on Schumpeter’s theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained their businesses for 3 or more years, completed semistructured interviews. Moustakas' modified van Kaam method was used and included coding …