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Full-Text Articles in Business
Kissing Frogs: The Challenges Of Becoming A Successful Entrepreneur, George Dierberger, Marc Isaacson, Cory Erickson, Thomas P. Dierberger
Kissing Frogs: The Challenges Of Becoming A Successful Entrepreneur, George Dierberger, Marc Isaacson, Cory Erickson, Thomas P. Dierberger
Faculty Authored Articles
“Kissing Frogs: The challenges of becoming a successful entrepreneur” explores the difficulties of creating, sustaining and succeeding as a business owner. This research is supplemented with data from a national survey to entrepreneurs (355) through Qualtrics, a global research organization. The respondents represented 42 states from a diverse group of self-identified entrepreneurs from a variety of industries.
To summarize, the paper will analyze the following topics in detail:
- The importance of the mission and vision for the organization
- The motivation for starting the business
- The inspiration for the business idea
- The importance of perseverance