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Full-Text Articles in Business
Influences On Consumers' Recycling Intentions Of Compact Fluorescent Lamps—Mercury As A Factor, David M. K. Treumann, Jonna Holland
Influences On Consumers' Recycling Intentions Of Compact Fluorescent Lamps—Mercury As A Factor, David M. K. Treumann, Jonna Holland
Marketing & Entrepreneurship Faculty Publications
The purpose of the current study is to understand consumers’ behavioral intentions in situations involving both positive and negative potential impacts on the environment. The case of energy efficient Compact Fluorescent Lamps (CFLs) with their potential for mercury pollution is an example of this type of trade-off. Past studies have confirmed the usefulness of the Theory of Reasoned Action for identifying the antecedents influencing recycling rates, however, none have looked at situations where conflicting environmental trade-offs were involved. Stepwise regression analysis was used to develop a core model which explains R2=.561 of the intention to recycle. Significant antecedents include the …
Encouraging Entrepreneurship: Microfinance, Knowledge Support, And The Costs Of Operating In Institutional Voids, Subrata Chakrabarty, A. Erin Bass
Encouraging Entrepreneurship: Microfinance, Knowledge Support, And The Costs Of Operating In Institutional Voids, Subrata Chakrabarty, A. Erin Bass
Marketing and Management Faculty Publications
This study focuses on the supplemented strategies of microfinance institutions (MFIs), in which the MFI offers nonfinancial services, such as entrepreneurship related knowledge, in addition to financial services to impoverished borrowers at the bottom of the pyramid (BoP). We examine two contextual factors–foreign direct investment (FDI) and loan defaults–to better understand the relationship between providing knowledge support to encourage entrepreneurship and costs of operating at the BoP for MFIs. In contexts where FDI is low and loan defaults are high, providing knowledge support to encourage entrepreneurship aggravates the MFI's costs of operating at the BoP. However, in contexts where FDI …
A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen
A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen
Marketing & Entrepreneurship Faculty Publications
The Journal of Marketing Education is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the Journal of Marketing Education, Marketing Education Review, Journal of Education in Business, and the Journal of Personal Selling & Sales Management. Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical …