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Full-Text Articles in Business

Community Development, Quality Of Life, And Community Well-Being: Three Fields Ripe With Opportunities For Future Research And Practice, Craig A. Talmage Sep 2020

Community Development, Quality Of Life, And Community Well-Being: Three Fields Ripe With Opportunities For Future Research And Practice, Craig A. Talmage

Community Development Practice

This perspective piece aims to spur conversations between quality of life, community well-being, and community development scholars and practitioners. The article showcases overlaps in concepts found across journals devoted to those three fields of inquiry. The major themes from those overlaps are discussed, so future directions for interdisciplinary research can be identified. The article finishes with specific attention to exploring how collaborations between the fields of quality of life (QoL), community well-being (CWB), and community development (CD) can better inform community development practice, so that community well-being and quality life can be positively shifted through evidence-based practice.


A Comprehensive Business Plan For Launching The New Edtech Company Dais Social Group Llc Dba Daisnotes, Nicholas Neilson-Slabach May 2020

A Comprehensive Business Plan For Launching The New Edtech Company Dais Social Group Llc Dba Daisnotes, Nicholas Neilson-Slabach

Honors Theses

This thesis proposes that an online student-to-student academic social networking platform designed to enhance academic achievement and student satisfaction would be feasible and profitable. Ample evidence exists that student-to-student interaction in university courses increases academic achievement and student satisfaction. Student-to-student interaction is difficult to achieve in large classes common at universities. DaisNotes is a startup company developed to deliver this academic social networking experience.

Part I of this thesis will discuss the results of original empirical research into student attitudes on current studying methods and connection interfaces to explore the problems college students face academically. The marketing research study tests …


The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford May 2020

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …


A Tale Of Two Cities, Maybe Three A Look At Financial Literacy And Economic Development In Three Mississippi Cities: Fulton, Clarksdale, And Oxford, Kellie Reed Cleveland May 2020

A Tale Of Two Cities, Maybe Three A Look At Financial Literacy And Economic Development In Three Mississippi Cities: Fulton, Clarksdale, And Oxford, Kellie Reed Cleveland

Honors Theses

This paper explores the backbones of economic growth and how the backbones influence economic development in three cities in Mississippi. It further seeks to promote education in financial literacy throughout the state to create a base for individuals to further their financial education, create small businesses, or to simply be a knowledgeable citizen. The research sifts through backbones such as population health and small & big business influence, to explore how financial literacy influences daily life and the catalyst for businesses to start and grow. The Mississippi cities Fulton, Clarksdale, and Oxford are studied more in-depth through photos of the …