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A Phenomenological Study To Describe How Hispanic Entrepreneur Women Use Mark Crowley’S Four Principles To Accomplish Extraordinary Results, Elizabeth Vargas

Dissertations

Purpose: The purpose of this phenomenological study was to describe how exemplary Hispanic entrepreneur women lead from the heart using Crowley’s four principles (building a highly engaged team, connecting on a personal level, maximizing employee potential, and valuing and honoring achievements) to accomplish extraordinary results in their organizations.

Methodology: A qualitative phenomenological research approach was used in this study to illuminate the lived experiences of exemplary Hispanic entrepreneur women. A sample of eight Hispanic entrepreneur women from the target population in Southern California was chosen. The sample of eight Hispanic entrepreneur women was chosen using predetermined criteria. Each participant was …