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Entrepreneurial and Small Business Operations

Selected Works

Selected Works

Sustainability

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Full-Text Articles in Business

Xcruza's Portable Solar Cooker: Eco-Entrepreneurism Challenges In Argentina, Jacob Massoud, Chistopher Leeds Dec 2012

Xcruza's Portable Solar Cooker: Eco-Entrepreneurism Challenges In Argentina, Jacob Massoud, Chistopher Leeds

Jacob Massoud

Level/applicability
– The portable solar cooker case is appropriate for upper division undergraduate and graduate students in entrepreneurship, international, strategy or sustainability courses.
Case overview
– xCRUZA, a small industrial design studio in Buenos Aires, Argentina, has experienced limited success and expansion since the company was founded in 2005. Focusing on eco design principles, xCRUZA has maintained an eclectic design mix pertaining to product development in children's toys, medicine, and cleaning products. Challenged by a struggling Argentine economy, a population not focused on environmental concerns, and a general lack of capital availability, the founders of xCRUZA chose to design, develop, …

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Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild Nov 2012

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Connie I Reimers-Hild, PhD, CPC

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.

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