Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Getting To Green: Niche-Driven Or Government-Led Entrepreneurship And Sustainability In The Wine Industry, Lauretta Frederking
Getting To Green: Niche-Driven Or Government-Led Entrepreneurship And Sustainability In The Wine Industry, Lauretta Frederking
New England Journal of Entrepreneurship
Through the framework of Michael Porter’s five forces, this article compares sustainability in the Oregon and British Columbia wine industries. After describing the contrasting characteristics of the green niche model and the government-led model of environmental change, the article analyzes the emerging challenges for each type of change.The distinct sources for profitability and future innovation suggests diversity within the sustainability movement and two very different processes of translating environmental values into entrepreneurial practice.