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Strategic Marketing Practice Considerations In Family Business In Nigeria, Omotayo Adegbuyi
Strategic Marketing Practice Considerations In Family Business In Nigeria, Omotayo Adegbuyi
New England Journal of Entrepreneurship
The purpose of this study is to fill a gap in the literature by examining a medium-sized firm. Most modern economies are characterized by a significant group of middle-sized firms, still owner-managed, but with multimillion naira turnovers. Many of these remain family companies and constitute an important reservoir of business initiative. One such family business is the focus of this research. The results of the study suggest that neither the existing typologies of small firm approaches to marketing nor the formal models of marketing attributed to big companies necessarily characterize the marketing planning and management of family business in Nigeria.
Mentoring And Perpetuating The Entrepreneurial Spirit Within Family Business By Telling Contingent Stories, Robert Smith
Mentoring And Perpetuating The Entrepreneurial Spirit Within Family Business By Telling Contingent Stories, Robert Smith
New England Journal of Entrepreneurship
Family businesses do not perpetuate themselves. Entrepreneurs must nurture and propagate the values that led to the creation of the very thing most precious to them—their business.This of course depends on stability. Nor do these cherished values propagate themselves. To be made meaningful for others, and for future generations, family experiences, values, and achievements must be communicated to others via language, narrative and storytelling, or other forms embedded in the narrative such as symbols. Often a variety of different socially constructed stories may be necessary contingent upon situation, purpose, or need.