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Burgerville: Instilling A Sustainable Culture, Sully Taylor, James Berg, Colin Gallison, Will Sandman, Benjamin Werner
Burgerville: Instilling A Sustainable Culture, Sully Taylor, James Berg, Colin Gallison, Will Sandman, Benjamin Werner
Business Faculty Publications and Presentations
From a single store to a regional chain, Burgerville has differentiated from other national chains by maintaining a strong relationship with its customers, supply partners, employees and the community. A case study from PSU's School of Business delves deeper into Burgerville's commitment to instilling a sustainability culture by assessing the impact of the company's mission to "Serve with Love." The analysis in this study covers Burgerville’s strategic changes in:
- Product development – BV's commitment in using locally and seasonally sourced ingredients throughout its menu
- Supply chain management – BV's approach to maintaining strong relationships with suppliers, and preferentially purchasing from …