Business Commons^™

Sex May Sell But Gender Identity Predicts: An Investigation Of College Students’ Propensity To Join Entrepreneurship Clubs, Jerald Wallace

Doctor of Business Administration Dissertations

A rich and diverse stream of research has focused on assessing different outcomes between men and women entrepreneurs. Popular stereotypes maintain that women are neither as interested, or successful as entrepreneurs compared to men. However, most past research has used biological sex as a proxy to measure differences between women and men dichotomously. The problem with this approach is that it is an oversimplified approach to a complex issue. To address this problem, the more recent literature suggests the inclusion of more meaningful variables, such as gender identity, an individual’s concept of their traits both masculine and feminine, to assess …