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Entrepreneurial and Small Business Operations
Market orientation; SMEs; B2B marketing; internatonal business; India; Global/International Business
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Full-Text Articles in Business
The Internationalization Of Indian Smes In B-To-B Markets, Rajshekar G. Javalgi, Patricia R. Todd, Elad Granot
The Internationalization Of Indian Smes In B-To-B Markets, Rajshekar G. Javalgi, Patricia R. Todd, Elad Granot
Business Faculty Publications
Purpose – The study aims to examine the effect of market orientation on the international performance of Indian SMEs in the business-to-business market; assess the potential moderating effect of environmental uncertainty, along with market orientation, on SMEs’ performance; and discuss implications to guide SME owners/managers in their efforts to successfully expand internationally in turbulent markets. Design/methodology/approach – Surveys were sent to a random cross-sectional industry sample of SMEs located in India. The data consisted of 150 responses. Findings – Market orientation and international orientation are positively related to export performance and the relationship between the market orientation and international performance …