Business Commons^™

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …

Organizational Control And Technological Capabilities: The Moderating Role Of Family Influence On The Firm, Sean Leahy

Dissertations

This dissertation examines the influence of organizational controls on technological capabilities in privately owned U.S. corporations, with a specific focus on family-owned businesses. The primary objective of the study was to investigate how formal controls (process and outcome) and clan controls (informal practices) impact technological innovation and competence. Using a quantitative approach, data were collected from 177 individuals and analyzed through partial least squares structural equation modeling (PLS-SEM) path analysis. The findings indicate a significant relationship between formal controls and technological capabilities. However, the interaction of family influence on this dynamic was not supported. Results also revealed a robust association …

Collective Case Study Career Critique Of Social Entrepreneurs Who Are Gifted Adults, Joi Lin

Electronic Theses and Dissertations

This dissertation describes a qualitative research study that grows our understanding of the career development experiences, supports, and barriers of social entrepreneurs who are gifted adults (SEGA) so that we may nurture the career development of future SEGA. Research questions for this study probed the career development experiences, supports, and barriers of SEGA and the shared social value they create. The conceptual frameworks for this study are the ecological model for human development (Bronfenbrenner, 1979); the theory of positive disintegration (Dąbrowski, 1964/2016); social cognitive career theory (SCCT; Lent et al., 1994); the perceived instructional arc (Uhrmacher et al., 2017); and …

2024 Marine Energy Collegiate Competition, Nora Riedinger, Miles Mikkelsen, Brendan Stratford, Derek Tom, Zach Kwast, Harmon Yanikian-Sutton, Kennedy Urcelay, Tori Thomas, Brady Caron

Mechanical Engineering

PolyWave Energy is the second team from California Polytechnic University at San Luis Obispo to compete in the Marine Energy Collegiate Competition. PolyWave Energy consists of Mechanical Engineering, Electrical Engineering, and Business Administration students who have worked together from September 2023 to May 2024 on designing, building, and testing a marine power device to serve a selected market.

In response to the escalating concerns surrounding carbon emissions, climate change, and the depletion of fossil fuels, California Polytechnic State University’s Polywave Energy team has developed a sustainable and reliable energy source for Autonomous Underwater Vehicle (AUV) charging. Through extensive research of …

A Comparative Analysis Of Deaf Entrepreneurs In China And The United States, Wei Wu

Undergraduate University Honors Capstones

This paper compares the challenges that Deaf business people face in the US and China. The goal is to understand the experience of Deaf people in each country and to see what each country can learn from the other. To understand the experience of Deaf people in these countries, I will first look at the history of disability in each country and the challenges Deaf people face with gaining employment or becoming entrepreneurs. Then, I compare the cultural attitudes of each country towards Deaf people and the policy frameworks each country uses to create opportunities for Deaf people. Finally, this …

Northern Illinois University Huskie Marching Band Stoles, Emma Walsh

Honors Capstones

The Northern Illinois University Huskie Marching Band plays a huge role on campus and in the NIU community supporting NIU athletics and entertaining audiences throughout the university and surrounding area. Since 1899, the NIU marching band has grown to approximately 200 members a season and plays to crowds of 30,000 people at Huskie Stadium. Known as “The Pride of the Midwest”, the Huskie Marching Band has enriched the Huskie spirits of students, faculty, parents, alumni, and the Huskie community as a whole.

The dedication and persistence these students demonstrate each day at rehearsals, games, and events is something that does …

Huic Purchasing Group Llc. Business Plan, Grant Hull

Honors Theses

This business plan investigates the feasibility and best strategy to start a dental group purchasing company in the market today. Methods used consisted of interviewing industry professionals (Dentists, suppliers, and executives in a similar market), and market research through public information and trends. The 70 total interviews not only helped verify market projections and social trends, but also verified potential client willingness to join and verified a position in the market. Through this study it was concluded that: There is limited competition in the dental Group Purchasing Organization (GPO) space; to enter the market in a cost-effective way it is …

An Overview Of The Product Development Process For A Lounging Grove Chair: The Rebel Lounge, Gracey Massengill

Honors Theses

This report focuses on the process of completing my senior capstone project for the Center for Manufacturing Excellence with my teammates, Andrew Brady, Carter Doss, Brooke Grissinger, and Karson Wardell. It explains the development, design and manufacturing of the Rebel Lounge Chair, a comfortable, portable and versatile chair made with the University of Mississippi Grove in mind and the prospective customers that would purchase such a chair. The report describes the phases of brainstorming, market research, prototyping, manufacturing process development, and accounting analysis that the Rebel Lounge capstone team went through to create their product.

Due to out-of-the-box brainstorming and …

Building A Business: A Close-Knit Relationship Between Marketing & Entrepreneurship, Gabrielle O. Ysteboe

Honors Capstones

This project explores how best to build a knit blanket business with respect to several parameters including market research to determine price point, where to sell the product, with options including Etsy, brick and mortar, larger retail stores, personal website, craft fairs, and pop-up retail locations, and determining the target market and demographics, which will shape the marketing strategy to be used. It shows the ties between the 4 P's of marketing and entrepreneurship. Through surveys and primary research, data was found that allowed for one option for business placement to come out on top. It also allowed for the …

How Did The Tax Cuts And Jobs Act Of 2017 Effect Small Businesses?, Jackson Pittman

Accounting Undergraduate Honors Theses

The Tax Cuts and Jobs Act (TCJA) of 2017 marked a significant overhaul of the United States tax system, promising to stimulate economic growth and enhance the competitiveness of American businesses. Amidst its broad-reaching reforms, the TCJA introduced several provisions directly impacting small businesses, aiming to alleviate their tax burdens and foster entrepreneurial activity. This thesis endeavors to evaluate the multifaceted effects of the TCJA on small businesses, examining its implications for their financial performance, investment behavior, and overall economic contribution.

Preliminary findings suggest that the TCJA has produced a generally positive result for small businesses. On one hand, reduced …

Impact Of Seasonality On Demand Forecasting Techniques For Small-Scale Food Retailers, Indu Sree Guturu

Electronic Theses, Projects, and Dissertations

This study explores the impact of seasonality on SKU (Stock Keeping Unit) demand forecasting in small-scale food retailers through the analysis of historical sales data, focusing on four key products, labelled: Product A, Product B, Product C & Product D. The research aims to assess the accuracy of different forecasting models in capturing seasonal fluctuations. The research questions are: (Q1) What is the impact of seasonality on SKU demand forecasting in case of small-scale food retailers. (Q2) How does the efficacy of Traditional model compare to alternative technologically driven forecasting techniques? (Q3) To what extent can the impact of seasonality …

Exploring Growth: A Multifaceted Approach To Development In The Stann Creek District Of Belize, Brady A. Voss

Finance Undergraduate Honors Theses

This honors thesis delves into the multifaceted approach to development within the Stann Creek District of Belize, as undertaken by the Ministry of Agriculture (MOA) in collaboration with the international non-profit Peacework. Authored by Brady A. Voss under the guidance of Dr. Amy Farmer, this research is a culmination of efforts aimed at enhancing economic growth and sustainability in the region.

The thesis begins by outlining the author's involvement in three primary projects during a summer internship in 2023: assessing market awareness of dragon fruit, estimating the cost of production for habanero peppers, and formulating a business plan for the …

Entrepreneurship Education: Understanding The Lived Entrepreneurial Experiences Of Community College Students In South Texas, Hussain Y. Sama

Theses & Dissertations

Entrepreneurship education (EE) is a hot topic and has gained the attention and interest of scholars in the United States and globally. Despite the growth of EE, scholars have been marginalizing the impact of EE at the community college level and there is a dearth of studies in this area (Liguori et al. 2019; Mars & Ginter 2012). Therefore, I conducted this study to bridge this indicated gap and contribute to the EE literature through exploring the entrepreneurial learning and practical experiences of community college student entrepreneurs.

The purpose of this qualitative narrative inquiry was to better understand the lived …

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

Developing And Modernizing Small Businesses In Dangriga, Belize, Abby Teague

Management Undergraduate Honors Theses

This thesis evaluates the effectiveness of the Small Business Development project located in Dangriga, Belize, and includes research on the challenges of entrepreneurship in developing countries. The project consisted of research and the implementation of marketing workshops to teach businesses how to manage their online and social media presence through the Belize Tourism Industry Association (BTIA) Dangriga. The impact of the project was significantly important because many Belizeans struggle to survive and succeed within their businesses. Belize contains multiple microenterprises that cannot meet their potential because of a lack of knowledge and communication. Overall, the project aims to give BTIA …

Happy Horn Business Plan, Joseph Schwarz

Honors Theses

As a current Starting Gate member and entrepreneurship major at WMU, I am always surrounded by business ideas and the thought of building and growing my own business. This is the main reason I have made a business plan for my business idea, the Happy Horn.

The Happy Horn is an add on horn attachment for every type of bike, E-bike, and E-scooter. This horn quickly and easily attaches to the handle bars and features 4 buttons. The first button being a normal horn sound. However, the other three buttons are linked to different tones. These tones are selected and …

Examining The Role Of Access To Capital, Social Capital Networks, And Education In Supporting Black Founders And Investors In Technology-Based Entrepreneurship, Akosua Acheamponmaa

Engineering Management & Systems Engineering Theses & Dissertations

In recent years, a report from the Kauffman Index of Startup Activity shows that 540,000 Americans launch businesses each month (Fairlie et al., 2017). However, the number of women-owned and minority-owned businesses in the United States (U.S.) is disproportionately less than the proportion of women and minorities in the U.S. Although women slightly outnumber men in the U.S. (U.S. Census Bureau, 2019), new women-owned businesses represent only 39.4% of all U.S. businesses, while new male-owned businesses represent 60.51% (Fairlie et al., 2017). While Blacks or African Americans comprise approximately 13.4% of the U.S. population (U.S. Census Bureau, 2019), only 9.24% …

Objective.Gg: Uniting Scholastic Esports, Martin Beirne

Honors Program Theses and Research Projects

Objective.gg is a startup online recruitment platform within the scholastic esports scene that seeks to unite esports prospects with collegiate esports programs in an effective manner. Currently, there is a large divide that high school and transfer esports prospects must navigate through, and it is Objective.GG’s mission to build a bridge over that gap. Objective.gg seeks to accomplish its mission by operating an online platform that allows prospects and collegiate coaches to create their own profiles and connect with one another, building a community around the platform in the process. This platform will be accessible to both prospects and coaches …

Nonprofit Leader Experiences In Sector-Bending After Lean Six Sigma Training: Tension, Concepts, And Changed Behaviors, Beverly Codallos

Dissertations

Government, business, and nonprofit represent three distinct types of organizations governed by different legal frameworks designed to facilitate collective action (DiMaggio & Anheier, 1990). The emergence of hybrid forms and increasing isomorphic pressures in the nonprofit sector (Bromley & Meyer, 2017; McCambridge, 2014) have challenged the traditional separation of organizational forms. This study explored the phenomenon popularized as sector-bending, “a wide variety of approaches, activities, and relationships that are blurring the distinctions between nonprofit and for-profit organizations, either because they are behaving more similarly, operating in the same realms, or both” (Dees & Anderson, 2003, pg. 16). This qualitative study …

A Review Of The Business Capstone: Working With An Education Program, Hanna Tran

University Honors Theses

This review thesis walks through the business capstone process which is a hands-on experience with a local business client. The business client, Company A, is an arts and education program that has reached out to the School of Business's capstone class to help them improve their reach to potential customers and find alternative funding other than student tuition and donations. To achieve these goals, our group conducted several analyses and thorough research combined with our existing business education. Our findings and final recommendations are shown in presentations and a final report that the business client can utilize for their future …

Third Mission Accelerator Labs (Tmals): An Exploratory Study On The Strategic Evolution Of Sustainability In University-Business Incubators (Ubis), Abdalla Hassanein

Theses and Dissertations

Globally, higher education institutions (HEIs) are devoting rising resources in order to remain competitive, impactful and attractive within the ever-changing socio-economic developments and to well position and communicate their value among their stakeholders (Lafuente-Ruiz-de-Sabando, et al. 2018). Students today want to do more than just get a degree; they want to create businesses, develop new markets, and start social movements (Kay et al., 2010). Under the open innovation model, universities' third mission (TM) includes deeper linkages and engagements with the private and public sectors, emphasizing the development of entrepreneurial mindsets, skills, and incubation services to encourage new business ventures, in …

Economic Feasibility Of Material Waste Management “Reduction, Reuse, Recycle And Repair’ Strategies In Egypt’S Footwear Industry, Amira Motawea

Theses and Dissertations

The study aims to provide a comprehensive examination of the feasibility of waste management strategies in the leather and footwear industry, both globally and within the specific context of Egypt. It explores the benefits and challenges associated with efficiently recycling, treating, or reusing material waste generated by the footwear industry, with a particular focus on Egypt. The study begins by discussing established waste management practices in the global fashion industry and focusing on footwear material waste.

The study examines successful waste management methods and systems employed globally, highlighting their potential applicability to the Egyptian fashion sector. A key aspect of …

Honors Project Hartville Potato Chips (Final) - College Of Business - Team 5 (Marketing Partnerchip), Isabela Schroeter, Justin Kriess, Trent Thomas, Devin Maddox, Irina Hacck, Jake Lubic

Williams Honors College, Honors Research Projects

TO EXPAND THE HARTVILLE POTATO CHIP COMPANY BRAND IN A WAY THAT WILL CREATE A UNIQUE POSITION IN THE MIND OF THE CONSUMER.

The Fourth Industrial Paradigm: The Emergence Of Artificial Intelligence As A Business Tool For Startups And Technology Companies, Evan Barr

Honors Theses

Society is currently living in an era known as the Fourth Industrial Revolution (IR 4.0), which is primarily defined by technologies such as Artificial Intelligence, which provide prediction capabilities for businesses across all industries. But how are small technology companies and startup businesses navigating the influx of future possibilities of AI? This thesis examines how governments and consulting firms portray the future possibilities of Artificial Intelligence (AI). Using Sheila Jasanoff’s concept of sociotechnical imaginaries, the research explores how these imaginaries shape AI narratives through primary documents like the Biden Administration's "Blueprint for an AI Bill of Rights" and McKinsey & …

The Narratives Of Successful Conflict Resolution Entrepreneurs: Evolving Career Pathways And Determinants Of Business Success, Eileen Paige Petzold-Bradley

Department of Conflict Resolution Studies Theses and Dissertations

The study explores the narratives and best practices of 33 Successful Conflict Resolution Entrepreneurs (SCREs) in the United States. In doing so, the study helps to fill an essential gap in the literature, where research on conflict resolution entrepreneurship with experienced practitioners is rare. Given the focus of the study on narrative inquiry and thematic analysis, this methodological approach achieved an in-depth qualitative analysis of conflict resolution entrepreneurial experiences. The narrative insights gathered from the 33 SCREs provided detailed descriptions of the career pathways, personal motivations, business challenges, and successes of running a conflict resolution business. The research illuminates the …

Good Times, Bad Times: Small Business Social Responsibility And Community Crisis Response In Small To Midsized Communities, Amber Monique Chatelain

Theses, Dissertations and Capstones

It is common practice for small businesses to support their local communities through social responsibility and citizenship behaviors. Small business response to local crisis events and participation in relief efforts can serve as an indicator of the company’s awareness of community events and signal to customers their embeddedness in and commitment to the local community. Using primary data and an experimental methodology, this dissertation examines customer perceptions of small business’ response to community crisis. Specifically, this study examines customer perceptions of trust and loyalty, and customers’ purchase intent for small businesses that participate in socially responsive behaviors in the face …

Community Cultural Wealth And Its Impact On Pandemic Relief Funding For Small Businesses, Brett Smith

West Chester University Doctoral Projects

This dissertation investigates the impact of social, navigational, familial, aspirational, and resistant capital on the ability of small business owners in Pennsylvania to access relief funding during the COVID-19 pandemic, primarily the period from March 2020 to December 2020. Utilizing Dr. Tara Yosso’s Community Cultural Wealth framework, the study explores systemic barriers within relief initiatives and how they affect marginalized communities.

To meet business owners where they were, and to utilize technologies born as a result of the pandemic, this study utilized Asynchronous Video Interviews (AVI) and online surveys, to capture the lived experiences of these small business owners. Not …

Leadership In Startups: How Founder Personality And Leadership Behaviors Impact Startup Success And Psychological Safety, Ria Passi, Ronald Riggio

CMC Senior Theses

New ventures created by entrepreneurs are crucial to the economy and to the diffusion of innovative technologies. However, startups often operate in highly uncertain environments characterized by constrained resources, lack of established processes, and complex market dynamics. Despite surges in startup investment, the failure rate for new ventures remains high, making it crucial to understand the factors that can contribute to their success. This thesis explores how founder personalities, leadership styles, and cultivating psychological safety impact startup performance and growth trajectories. Founder personality traits like openness, agreeableness, and conscientiousness are positively associated with securing funding, achieving exit opportunities, and overall …

Marketing Synergy: Digital Product Development & Marketing Strategy, Laura M. Clague

Undergraduate Theses, Professional Papers, and Capstone Artifacts

An extension of Marketing Analytics class BMKT: 440, this research delves into marketing efforts employed to promote "Chubby’s Swatch Book," a plus-size fashion guide tailored for college girls and a college lifestyle. The guide was created by a college student to address the challenges faced by plus-size individuals in finding fashionable and fitting clothing. The study spans a four-week marketing campaign, focusing on branding, social media marketing, and content creation. This paper outlines the development of the "Chubby’s Swatch Book," it’s marketing strategies, and the effectiveness of said strategies through various metrics such as engagement rates, sales conversions, and follower …

Entrepreneurial Behavior, Technology Adoption, And Climate Change Resilience: Evidence From Small And Medium-Scale Livestock And Maple Producers In Vermont, Dimagi Pitawala

Graduate College Dissertations and Theses

Agriculture, particularly livestock and maple production, is at the core of Vermont’s identity, landscape, and economy. Although Vermont is famous for its unique small farms and exceptional maple syrup, more recently it has become known as one of the fastest-warming states in the United States, threatening the viability of the state’s vibrant agricultural sector. In addition to climate change, increasing farm consolidation, low farmgate prices, market competition, and changing consumer demands and lifestyles have begun to affect the viability of small and medium-scale livestock farms and maple operations. While numerous policies and programs seek to ensure the viability of these …