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Full-Text Articles in Business
The Effectiveness Of Virtual R&D Teams In Smes: Experiences Of Malaysian Smes, Nader Ale Ebrahim, Salwa Hanim Abdul Rashid, Shamsuddin Ahmed, Zahari Taha
The Effectiveness Of Virtual R&D Teams In Smes: Experiences Of Malaysian Smes, Nader Ale Ebrahim, Salwa Hanim Abdul Rashid, Shamsuddin Ahmed, Zahari Taha
Nader Ale Ebrahim
The number of small and medium enterprises (SMEs), especially those involved with research and development (R&D) programs and employed virtual teams to create the greatest competitive advantage from limited labor are increasing. Global and localized virtual R&D teams are believed to have high potential for the growth of SMEs. Due to the fast-growing complexity of new products coupled with new emerging opportunities of virtual teams, a collaborative approach is believed to be the future trend. This research explores the effectiveness of virtuality in SMEs’ virtual R&D teams. Online questionnaires were emailed to Malaysian manufacturing SMEs and 74 usable questionnaires were …
Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle
Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle
Todd A Finkle
This case assesses a company’s product line mix relative to two marketing environmental factors and explores four product line growth strategies using a product portfolio analysis approach. The case provides a history of the Apple Computer Company and its key product lines. An approach to analyzing a company’s product portfolio is reviewed and applied to Apple’s product lines. The case shows how each Apple product line fits within the portfolio analysis tool and will be asked questions relative to possible strategies for Apple’s product portfolio. The case illustrates one approach to making decisions about a company’s line of products. The …
Richard Branson And Virgin, Inc., Todd A. Finkle
Richard Branson And Virgin, Inc., Todd A. Finkle
Todd A Finkle
Richard Branson built a billion dollar company based on numerous entrepreneurial endeavors, however he was facing one of the most difficult times in his career. The global economic crisis had a significant negative impact on his companies’ revenues and earnings. Virgin, Inc. was down 40%. The world was stuck in the worst economic crisis since the 1930’s. The Dow Jones Industrial Average (DJIA) had collapsed 55% from 2007 to 2009 and the banking system was on the verge of collapse. Yet, Branson was optimistic because he was thinking about what opportunities lay ahead. He had five billion dollars in cash …