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Full-Text Articles in Business
Economic And Strategic Analysis Of Minority Entrepreneurs In Omaha, Nebraska, Lizbeth Perez Hernandez
Economic And Strategic Analysis Of Minority Entrepreneurs In Omaha, Nebraska, Lizbeth Perez Hernandez
Theses/Capstones/Creative Projects
Few resources of published studies exist identifying the needs or motivational factors that would assist minority business owners (MBOs) in Omaha, NE wishing to open a new business venture. Although MBOs have accounted for significant growth in the United States, there is not a lot of information available about how they access capital and resources to launch and grow their businesses. Findings show that MBOs continue to experience high barriers trying to find basic resources. There is evidence that proves the persistence of low minority business ownership rates and the survival of existing minority businesses is affected by social norms, …
Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs
Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs
Theses/Capstones/Creative Projects
LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …