Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Researching Pure Digital Entrepreneurship – A Multimethod Insider Action Research Approach, Kisito Futonge Nzembayie, Anthony Paul Buckley, Thomas M. Cooney
Researching Pure Digital Entrepreneurship – A Multimethod Insider Action Research Approach, Kisito Futonge Nzembayie, Anthony Paul Buckley, Thomas M. Cooney
Articles
Knowledge production in Pure Digital Entrepreneurship (PDE) needs to reflect the non-linear nature of a journey defined by digital artifact and platform creation. Accordingly, this paper proposes and offers practical guidance on the use of Multimethod Insider Action Research (MIAR) as a suitable research design for studying the entrepreneurial journey in this context. It argues for integrating first-person Reflective Practice, second-person Collaborative Inquiry and Design Research for third-person knowledge production that balances rigour and relevance. While calls for such forms of longitudinal process inquiry have largely gone unanswered due to identified challenges, this paper uses a case narrative to illustrate …