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Full-Text Articles in Business
Marketing Strategies Of Successful Coffee Shop Owners, Abi Adeleke
Marketing Strategies Of Successful Coffee Shop Owners, Abi Adeleke
Walden Dissertations and Doctoral Studies
Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the conceptual framework used in the study. Data were collected from …
Valuation Strategies For Small Businesses' Intangible Assets, Lee Dupree
Valuation Strategies For Small Businesses' Intangible Assets, Lee Dupree
Walden Dissertations and Doctoral Studies
Small business owners who attempt to sell their businesses may not receive full value if they do not adequately value their intangible assets. The purpose of this multiple case study was to explore effective strategies business leaders used to value intangible assets when considering the sale of their businesses. The participants for this study were 5 business owners in a metropolitan area in the southeastern United States who had successful valuation experiences during the sale of their businesses. Data were collected through semistructured interviews with participants, methodological triangulation, observations, and review of company documents. Data were analyzed using thematic analysis, …
Sustainability Strategies Of Barber Salons, Kouassi Gilles Mevo
Sustainability Strategies Of Barber Salons, Kouassi Gilles Mevo
Walden Dissertations and Doctoral Studies
Many barber salons and other small businesses in the United States fail to succeed beyond the first 5 years. The factors responsible for the low survival rate of salons may include the limited training and education levels mandated by state certification requirements. The purpose of this multiple case study was to identify business strategies successful barber salon owners use to overcome the business management and staffing challenges associated with a small pool of skilled barbers and the high turnover in a low wage profession. The theory of transformational leadership served as the conceptual framework. The data collection included interviews of …
Business Sustainability Strategies Of Small Technology Companies, Eric Smith
Business Sustainability Strategies Of Small Technology Companies, Eric Smith
Walden Dissertations and Doctoral Studies
Each year, almost 12% of small technology companies fail to survive, and the risks associated with high-tech startups are high for business failure due to the introduction of new technology, similar competitor technology, and the short product life cycle of new products. The purpose of this multiple case study was to explore the business sustainability strategies that some owners of small technology companies used to remain in operation for longer than 5 years. The population for the study was the owners of 5 small technology companies located in the southeast region of the United States. The general systems theory was …