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Full-Text Articles in Business
Marketing Strategies Of Successful Coffee Shop Owners, Abi Adeleke
Marketing Strategies Of Successful Coffee Shop Owners, Abi Adeleke
Walden Dissertations and Doctoral Studies
Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the conceptual framework used in the study. Data were collected from …
Midwestern Artists' Responses To The Demands Of Entrepreneurial Management, Carolyn Melissa Nelson-Kavajecz
Midwestern Artists' Responses To The Demands Of Entrepreneurial Management, Carolyn Melissa Nelson-Kavajecz
Walden Dissertations and Doctoral Studies
Artists have the potential to achieve higher levels of success in business management, leadership roles, and entrepreneurial endeavors if equipped with the proper knowledge. Although artists may have a creative perspective and could possess many of the attributes sought after by organizations and communities in need of innovative leaders, their approaches to entrepreneurial management differ from traditional business managers or community leaders. The problem was poor understanding of how artists in Midwestern regions of the United States respond to the demands of entrepreneurial management. The purpose of this qualitative multiple-case study was to understand how 20 individuals who self-identified as …