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Entrepreneurial and Small Business Operations

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Walden University

2019

Business failure

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Full-Text Articles in Business

Business Sustainability Strategies Of Small Technology Companies, Eric Smith Jan 2019

Business Sustainability Strategies Of Small Technology Companies, Eric Smith

Walden Dissertations and Doctoral Studies

Each year, almost 12% of small technology companies fail to survive, and the risks associated with high-tech startups are high for business failure due to the introduction of new technology, similar competitor technology, and the short product life cycle of new products. The purpose of this multiple case study was to explore the business sustainability strategies that some owners of small technology companies used to remain in operation for longer than 5 years. The population for the study was the owners of 5 small technology companies located in the southeast region of the United States. The general systems theory was …