Business Commons^™

Interview No. 1497, Lisa Herrera

Paso del Norte Entrepreneurship Oral History Project

Lisa got her start in selling retail with her mother and sister who owned and ran a local bridal shop. Lisa’s father also ran a motel and did most of the work at the motel himself. Lisa learned how to manage a business and the work ethic that goes with it from watching her parents run their businesses. Later while Lisa worked at a boutique she was approached by local business woman Joanne Wardy to sell corporations gifts for their company. Lisa got into the business and with the help of her husband she was able to grow slowly and …