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Full-Text Articles in Business
Examining The Inseparability Of Enterprise And Strategy Discourse, Brendan O'Rourke
Examining The Inseparability Of Enterprise And Strategy Discourse, Brendan O'Rourke
Conference papers
Small owner-managed firms are an interesting site in which to examine the deployment of strategy discourse. On the one hand, small firms offer a location where the holistic nature of strategy (Clegg et al., 2004:24; Liedtka, 1998:122; Lilley,2001: 75) is more likely to feature in daily practice On the other hand, owner-managed firms lack a key reason for the original emergence of the strategy discourse i.e. strategy as a discourse of accountability by professional managers to shareholders (Knights & Morgan, 1991). Small firm owner-managers are the ideological heroes of the enterprise discourse (Carr, 2000:101). This work looks at how owner-managers …
Entrepreneurial Teams: Comparing High-Growth Software Firms Through Structure And Strategy, Thomas Cooney
Entrepreneurial Teams: Comparing High-Growth Software Firms Through Structure And Strategy, Thomas Cooney
Articles
Purpose – The purpose of this paper is to explore hypothesis that high-growth firms founded by entrepreneurial teams use a unique combination of organic structure and emergent strategy. Design/methodology/approach – A quantitative study of 445 software development firms in the USA and 219 firms in Ireland was undertaken with a valid response rate of 22 per cent and 38 per cent, respectively. Findings – Generally, all classifications of firms in the USA and in Ireland demonstrated a combination of organic structure and emergent strategy at the beginning of their existence. As the US firms grew older they moved towards a …
Developing Entrepreneurship Programmes For Female Members Of The Irish Traveller Community, Thomas Cooney
Developing Entrepreneurship Programmes For Female Members Of The Irish Traveller Community, Thomas Cooney
Articles
Purpose – The purpose of this paper is to explore the distinctive challenges faced by female travellers (Roma, Sinti and Gypsy) in starting their own business. Design/methodology/approach – The paper details a pilot “start your own business” programme that was delivered in Ireland to 12 women from the traveller community. Findings – Four distinct categories of entrepreneurship barriers faced by female travellers were recognised: self-esteem, traveller identity, welfare trap and family responsibilities. Research limitations/implications – The findings are based on just one programme and so no general conclusions can be drawn. Practical implications – The paper identifies the successes and …
Internal Branding And Brand Commitment: A Quantitative Investigation Into Corporate Brand Building In A Retail Store Network, Edmund O'Callaghan
Internal Branding And Brand Commitment: A Quantitative Investigation Into Corporate Brand Building In A Retail Store Network, Edmund O'Callaghan
Conference proceedings
The aim of this quantitative study was to investigate the relationship between the perceived effectiveness of internal branding activities on brand commitment among owner managers within a retail store network of previously independent retailers. Brand commitment was hypothesized as essential for coherent and consistent corporate brand building within this context. Two new scales were developed and tested to measure internal branding and brand commitment. Perceived clarity of vision, core values and brand communications were highly correlated with strong brand commitment, while lack of perceived business supports and adequate reward systems were potential inhibitors. Interalia, findings validate the significance of internal …