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Full-Text Articles in Business

Role Of The Sales Manager And Its Intersection With Sales Technology, Stephen Kennelly Jan 2008

Role Of The Sales Manager And Its Intersection With Sales Technology, Stephen Kennelly

Masters

The area of sales management and technology is an expanding and dynamic field of research. Examining the impact and facets of technology in the arena of sales management has been steadily increasing over the past few decades as sales managers and industry seek to benefit from the multiple uses of technology. Large scale quantitative sales research itself in Ireland has been limited over the past 15 years and not since De Burca and Lambkin (1991) performed an analysis of the industry has there been any wide scale research in Ireland. This body of work seeks to follow on from De …


The Entrepreneurial Process: An Assessment Of A Real Life Case Study And A Theoretical Model, Kevin Neary Mar 2007

The Entrepreneurial Process: An Assessment Of A Real Life Case Study And A Theoretical Model, Kevin Neary

Masters

The purpose of this work is to record and document the development cycle of an entrepreneur focusing specifically on the point of start up of the entrepreneurs business through to a key juncture when the entrepreneur sells a portion of his business. The work then examines the Klofsten Business Platform Model, a model that might be described as a self diagnostic tool for new start up ventures by entrepreneurs. The entrepreneur then analyses his business development in light of Klofstens’ Model and comments on how he feels his real life experience fits into the proposed model. After a period of …


Subsidiary Entrepreneurship: An Exploratory Study, Enda Carolan Oct 2006

Subsidiary Entrepreneurship: An Exploratory Study, Enda Carolan

Masters

This is a study of subsidiary entrepreneurship. In recent years entrepreneurship has been promoted by academics, practitioners and governmental agencies as a panacea for subsidiary managers as they attempt to sustain and grow their subsidiaries. The research question that underpins this works relates to the transposition of the concept of entrepreneurship into large nature business units of multinational corporations (MNC). Drawing on four case studies of subsidiary managers who invoke the discourse of entrepreneurship to make sense of their managerial behaviour, this study examines the difference between entrepreneurship and subsidiary entrepreneurship. There are two key findings. Firstly subsidiary entrepreneurship is …


An Exploration Of The Internationalisation Process Of Irish Indigenous Software Smes, Kathy Keeney Jan 2005

An Exploration Of The Internationalisation Process Of Irish Indigenous Software Smes, Kathy Keeney

Masters

From meagre beginnings in the 1970s, the Irish software industry has emerged as one of the most interesting, exciting and successful Irish internationally traded service industries. Some thirty years later, the industry is still characterised by high levels of international trade activity, through niche market orientation and innovative and flexible management. Through an exploration of the internationalisation process in the context of Irish indigenous software firms, this thesis seeks to understand how this process of international expansion occurs, the barriers encountered throughout the process, future challenges for the industry and the use of strategic partnership activities as a facilitator in …


Best Practice Hrd: Exploring The Feasibility Of Conventional Models In The Small Firm: The Case Of The Irish Hotel Sector, Ciara Nolan Jan 2004

Best Practice Hrd: Exploring The Feasibility Of Conventional Models In The Small Firm: The Case Of The Irish Hotel Sector, Ciara Nolan

Masters

The growth and popularisation of best practice HRD literature has been a key feature of recent international management research. This study explores this concept within the context of the small firm. In particular, the work sought to analyse the feasibility of conventional best practice HRD, theoretically and empirically, within a small hotel environment. Conventional best practice theory advocates that HRD takes place within a structured framework of formal plans and procedures. It explicitly overlooks and ignores informal and tacit means of training, which have proven to be particularly crucial within small hospitality firms. Yet, many small firms are successful and …


The Implementation Of Strategic Planning In Irish Hotel Groups., Frances Alexandra Keys Jan 2001

The Implementation Of Strategic Planning In Irish Hotel Groups., Frances Alexandra Keys

Masters

The primary objective of this research was to examine the relative importance and success of forty factors over the past five years (1994-1999) that have facilitated and/or impeded the implementation of strategic plans within Irish hotel groups. This research studied twenty-four hotel groups, which consisted of ninety-five strategic business units. An extensive review of strategic management literature by theorists such as Andrews(1971); Ansoff (1990); Chandler (1962); Cole (1997); Day (1984); Drucker (1969); Greenley (1986, 1989); Gupta (1986); Hayes (1985); Hofer (1973, 1976); Mintzberg (1978, 1987, 1990, 1994); Ohmae (1988); Porter (1980, 1985, 1991); Schaffer (1984); Schendel and Hatten (1972); Thompson …


New Product Development And Technology Acquisition In Small And Medium Sized Manufacturing Firms In Ireland, David Cullen Jan 1998

New Product Development And Technology Acquisition In Small And Medium Sized Manufacturing Firms In Ireland, David Cullen

Masters

This thesis aims to provide an insight into the practices of firms in Ireland in relation to both new product development and technology acquisition, and the interface between the two areas. This research operates on a number of levels and involves great deal of both primary and secondary research. In order to provide a suitable backdrop to the research and to enable the development of a suitable knowledge base for the author, the results of an extensive literature review is detailed. This concerns itself with the two key areas under investigation; new product development and technology transfer. In addition to …