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Innova Technology (B): Growing The Business For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur
Innova Technology (B): Growing The Business For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur
Arcot Desai NARASIMHALU
This case is the second part of a two-part series on Innova Technology, a technology start-up company based in Singapore. The two cases focus on: Case (A) – Developing, producing and marketing a product innovation Case (B) – Growth strategies and its related challenges for a young technology company The case is set in November 2012, two months after the launch of PROTAG, a new anti-loss device developed by Rick Tan and his partner, Jonathan Lim. Tan is the chief executive officer of Innova Technology Private Limited, the company that manufactures and sells PROTAG. After a highly successful product launch, …
Innova Technology (A): Seeking A Market For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur, Adina Wanjun Wong
Innova Technology (A): Seeking A Market For Anti-Loss Devices, Desai Narasimhalu, Sarita Mathur, Adina Wanjun Wong
Arcot Desai NARASIMHALU
This case is the first part of a two-part series on Innova Technology, a technology start-up company based in Singapore. The two cases focus on: Case (A) – Developing, producing and marketing a product innovation Case (B) – Growth strategies for a young technology company The case is set in May 2012, and begins with the protagonist, Rick Tan, chief executive officer of Innova Technology Private Limited, contemplating what his company’s go-to-market strategy should be. Tan and his business partner, Jonathan Lim, who is also the Chief Technology Officer for Innova Technology, developed PROTAG, a new anti-loss device, using Bluetooth …