Business Commons^™

The Consumer Experience Of Holidays Booked Via Daily Deal Promotions: An Online Content Analysis Of Traveller Reviews, Carmen Cox

Carmen Cox

While Daily Deal accommodation promotions through sites such as LivingSocial, Groupon, Scoopon, Ouffer and Cudo have become increasingly popular amongst industry operators and travellers alike, there is limited research about the extent to which they satisfy the end-users expectations. Consumers‟ self-reported evaluations of accommodation promotions sold through Daily Deal sites are analysed in this paper based on a content analysis of more than 500 online reviews submitted to TripAdvisor® by travellers who had purchased a ‘daily deal voucher’ to be used across a variety of Australian properties. The results find that while the majority of reviewers rated their stay experience …

What's Your Pitch? The Power Of Wow! (Worksheet For The Webinar On January 18, 2011), Connie Reimers-Hild

Connie I Reimers-Hild, PhD, CPC

Elevator pitches are created to sell your idea, business, product or service in 30 seconds or less (the time it takes to go from the first floor to the top of the building in an elevator). A great pitch has the power to help anyone...from a University employee to a new entrepreneur to a team working in a high-growth firm.

It’s important to develop and practice an effective pitch, complete with an awesome "Wow Factor," so you are ready to use it under fire (pretend you just stepped onto an elevator with Warren Buffett or Bill Gates)!

This interactive webinar …

Six Questions For Entrepreneurial Leadership And Innovation In Distance Education, Connie Reimers-Hild, James King

Connie I Reimers-Hild, PhD, CPC

Institutions offering distance education courses and programs may benefit by encouraging administrators, faculty, staff and students to be more entrepreneurial. Organizational cultures designed to support this type of environment are characterized by entrepreneurial leadership, innovation and change. This article provides information on how distance education institutions can incorporate entrepreneurial leadership and innovation into their organizations. Six questions for administrators of distance education to consider are presented in an effort to provoke discussion and thought on the importance of incorporating entrepreneurial leadership and innovation throughout distance education organizations.

What's Your Pitch?, Connie Reimers-Hild

Connie I Reimers-Hild, PhD, CPC

We all need to have our "pitch" ready! This PowerPoint, when used with the corresponding worksheet of the same title (What's Your Pitch), walks people through the process of creating an Elevator Pitch or Quick Pitch for their idea, business or organization. In the global economy, it is important for all of us to be able to clearly communicate what we do so we can sell ourselves and help others understand the purpose of what we are working to accomplish. A great pitch has the power to help anyone...from a University employee to a new entrepreneur to a team working …

Leadership And Innovation Program, Connie Reimers-Hild

Connie I Reimers-Hild, PhD, CPC

No abstract provided.

Circos: Tapping Into Social Media (A), Kevin W. Sproule, C. Jason Woodard

C. Jason Woodard

Social media was a topic that had entered into the daily vocabulary of teenagers and business executives alike. With this surge in popularity and influence worldwide the open question was what this new way of interacting would mean for businesses and whether or not social media could really be a driver of company profitability or just a nice way to share photos with friends? Circos, a Singapore-based company, developed a business that it hoped would help to answer those questions. By using a proprietary sentiment analysis tool, Circos had mined the vast world of online reviews available on various social …

Circos: Tapping Into Social Media (B), Kevin W. Sproule, C. Jason Woodard

C. Jason Woodard

After a successful presentation in the (A) case, Frederic Langlois, Circos.com general manager in Singapore, headed back to the company headquarters. He brought back not only the possibility of a new client, but also a specific request. The Raffles Hotel had asked him to provide new functionality beyond the existing social media analytics dashboard Circos had become known for. The Raffles Hotel manager had asked, “It would be great to have a simple and meaningful analysis of what people are saying about our property online. What would be really great, though, would be to know who is saying what. I …

Making Plans - Home-Based Businesses, Calvin Wang, Elizabeth Walker, Janice Redmond, John Breen

John M. Breen

Home-based businesses are a ‘hidden engine’ that are poorly understood and inadequately supported, claim Calvin Wang, Elizabeth A. Walker, Janice Redmond and John Breen. They undertook research to gain more insight into this sector. Continuous economic activity is vital to Australia and the main driver for the past 20 years has been small business, often referred to by politicians as the ‘engine room’ of the economy. However, little is known about those businesses that operate from a home-base, even though these represent the largest cohort both within the small business sector and the wider business community. This is potentially an …

A First Course In Entrepreneurship Fundamentals, Part I, Alex Stewart

Alex Stewart

This two-part article offers ideas for teaching students who are interested in entrepreneurship but unprepared for the widely-taught business plan course. Their lack of preparation is due less to a lack of business knowledge than it is to an awareness of their life and career needs and of the realities of entrepreneurial careers. Course content ideas are presented to help these students develop competencies in four areas: self-understanding, knowledge of entrepreneurial careers, a realistic sense of what ventures would work for them, and business-relevant creativity.

A First Course In Entrepreneurship Fundamentals, Part Ii, Alex Stewart

Alex Stewart

No abstract provided.

Andrew Blitman: The Voice Of Our Jewish Generation?, Simi Lichtman

Andrew Blitman

No abstract provided.