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Circos: Tapping Into Social Media (A), Kevin W. Sproule, C. Jason Woodard
Circos: Tapping Into Social Media (A), Kevin W. Sproule, C. Jason Woodard
C. Jason Woodard
Social media was a topic that had entered into the daily vocabulary of teenagers and business executives alike. With this surge in popularity and influence worldwide the open question was what this new way of interacting would mean for businesses and whether or not social media could really be a driver of company profitability or just a nice way to share photos with friends? Circos, a Singapore-based company, developed a business that it hoped would help to answer those questions. By using a proprietary sentiment analysis tool, Circos had mined the vast world of online reviews available on various social …
Circos: Tapping Into Social Media (B), Kevin W. Sproule, C. Jason Woodard
Circos: Tapping Into Social Media (B), Kevin W. Sproule, C. Jason Woodard
C. Jason Woodard
After a successful presentation in the (A) case, Frederic Langlois, Circos.com general manager in Singapore, headed back to the company headquarters. He brought back not only the possibility of a new client, but also a specific request. The Raffles Hotel had asked him to provide new functionality beyond the existing social media analytics dashboard Circos had become known for. The Raffles Hotel manager had asked, “It would be great to have a simple and meaningful analysis of what people are saying about our property online. What would be really great, though, would be to know who is saying what. I …