Business Commons^™

Agile–Stage Gate Management (Asgm): Npd Implementation Practices From Global Firms Developing Complex, Physical Products, John J. Salvato

Dissertations, Master's Theses and Master's Reports

Stage Gate Management (SGM) has been used successfully by global organizations to direct the New Product Development process (NPD) for years, recently a new variant of this venerable approach has emerged. Researchers and firms have begun to intersperse elements of Agile, as popularized for the development of software, to create an Agile – Stage Gate Management (ASGM) hybrid NPD framework. Agile practitioners believe in process waste reduction, an intense focus on customers, and the creation of nimble entrepreneurial project teams, which, for software products, has positively impacted development time to market, resource utilization, and market success, more generally, improved business …

New Product Launch Decisions Under Competition And Uncertainty: A Real Options And Game-Theoretic Approach To New Product Development, James O. Ostler

Theses and Dissertations

New product development is central to many firms' future success. Not only as a means to continue to maintain their piece of the market, but product development can also be a strategic means for a company to diversify, and/or alter focus to adapt to changing market conditions.

Most of the research in new product development has been on how to do it cheaper and faster than the next guy. However, early commercialization does not guarantee a position of strength in the market. Failures of EMI in CT scanners and Xerox in personal computers illustrate that being first to market does …